Sales Convention: 4 Health Marketing Strategies to Strengthen Your Product

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The Sales Convention is one of the most important events for the pharmaceutical industry . This is because, in addition to the tactical planning for the sale of products being structured, it is at this time that all BUs ( Business Units ) are focused on developing strategies that enhance the actions of the Sales Force .

But what should you present at the Sales Convention to ensure the commercial success of your product? What materials should you prepare? Is it necessary to have a stand? We can help you with the answers!

Check out some of the main health marketing strategies that can be used at the Sales Convention .

4 Digital Strategies for the Sales Convention
Interactive slideshow
An interactive slide presentation can be the gateway to capturing the audience's attention during a presentation at a Sales Convention .

In addition to being a good strategy for involving the Sales netherlands mobile phone number Force in the information during the speech, the interactive slide presentation makes the conversation more dynamic, increasing the sales representative's relationship with the product.

Another advantage is being able to include icebreaker moments, question and answer sections, videos, infographics and quizzes.

Dashboard
The Dashboard is another dynamic way to present results and attract the attention of the audience during the Sales Convention . With it, it is possible to compare estimates with the results obtained, present new goals and draw a timeline.

Some Dashboards even allow the creation of filters to view specific information, such as date, metrics and KPIs ( Key Performance Indicator ).

Furthermore, the Dashboard is an interesting tool for collaboratively building ideas. This is because it allows you to centralize important information, allowing a broader view of the brand's main needs.

Motion Graphics Animation
Motion Graphics animation is an excellent way to convey information in an attractive way that engages the audience during the Sales Convention .

By combining video and design concepts, animation can be used to present business data and even cause social impact. Using real-life stories of patients using a medication, for example, the pharmaceutical company can reinforce the role of the sales representative in promoting the medication to prescribers.

Because it is generally a shorter video, it is a versatile solution that can be applied to different moments of the convention, such as a lecture, dinner and other moments with Sales Force representatives .

Phygital Experience
With the Phygital Experience (or Phygital Marketing ), it is possible to promote an immersive experience during the Sales Convention and increase the involvement of sales representatives with the product.

Whether creating a technological stand or engaging in guerrilla marketing actions, the Phygital Experience manages to unite the physical and digital universes, allowing the public to have a remarkable and unique experience with the brand or product.

The Sales Convention is the time to review actions, outline new commercial objectives and business goals. Therefore, the support of a partner agency is essential to build digital solutions that generate positive results.