Impact Management: strategy to anticipate risks and plan digital actions
Posted: Sun Jan 19, 2025 5:46 am
Impact Management , or Risk Management, is a strategy used to anticipate situations that could compromise the image and reputation of the client or company.
Impact Management actions can range from measures to prevent problems to strategies for monitoring and reducing damage. In addition to avoiding potential crises, it can also identify new opportunities to transform businesses.
But after all, do you know why Impact Management is so important for pharmaceutical companies? We'll explain it to you!
Why invest in Impact Management?
In health marketing , Impact Management is one of the main jordan mobile phone number Community Management actions to strengthen the brand's presence and preserve the company's image, maintaining all strategies in accordance with pharmacovigilance and compliance policies .
Furthermore, risk management can go beyond the digital environment, helping pharmaceutical companies in their business as a whole, with the implementation of new operational processes, new resources for patient safety, quality in the provision of services and support.
Advantages of Impact Management for pharmaceutical companies
In practice, Impact Management can help prevent crises and reduce risks in different situations and levels of problems. Some of the most common in the world of life care are:
Lack of medicines in a region;
Reports of adverse conditions with the use of products;
Problems with partnerships , whether with influencers or other brands;
Company cancellation (boycott) online for different reasons;
Little accessibility to the company.
For all situations, the objective of Impact Management is to have a pre-defined action plan in order to ensure that the problem is resolved quickly, preventing a possible crisis from starting.
Furthermore, good risk management can transform potential crises into opportunities for great new business. This is because, with a well-executed action plan, it is possible to:
Reduce and eliminate similar errors;
Avoid legal proceedings and possible compensation;
Reduce costs and resources;
Increase the company's visibility;
Strengthen the brand in the market;
Make decisions more quickly;
Manage the company more safely;
Ensure business sustainability .
How to implement Impact Management?
There is no magic formula to prevent problems from happening, but it is possible to minimize their impacts with the right strategy, applied at the right time.
Therefore, before taking any action, it is very important to bring together the teams that will be able to work on strategies, such as the internal team, agencies and consultancy, to identify possible risks, measure their impacts, design alternative paths and draw up action plans.
At this point, the support of a partner specializing in digital marketing for healthcare is essential to design an action plan that transforms impacts into opportunities.
Don't know who to count on? Prod is ready to help you! Come chat with us and find out how we can help you with Impact Management actions.
Impact Management actions can range from measures to prevent problems to strategies for monitoring and reducing damage. In addition to avoiding potential crises, it can also identify new opportunities to transform businesses.
But after all, do you know why Impact Management is so important for pharmaceutical companies? We'll explain it to you!
Why invest in Impact Management?
In health marketing , Impact Management is one of the main jordan mobile phone number Community Management actions to strengthen the brand's presence and preserve the company's image, maintaining all strategies in accordance with pharmacovigilance and compliance policies .
Furthermore, risk management can go beyond the digital environment, helping pharmaceutical companies in their business as a whole, with the implementation of new operational processes, new resources for patient safety, quality in the provision of services and support.
Advantages of Impact Management for pharmaceutical companies
In practice, Impact Management can help prevent crises and reduce risks in different situations and levels of problems. Some of the most common in the world of life care are:
Lack of medicines in a region;
Reports of adverse conditions with the use of products;
Problems with partnerships , whether with influencers or other brands;
Company cancellation (boycott) online for different reasons;
Little accessibility to the company.
For all situations, the objective of Impact Management is to have a pre-defined action plan in order to ensure that the problem is resolved quickly, preventing a possible crisis from starting.
Furthermore, good risk management can transform potential crises into opportunities for great new business. This is because, with a well-executed action plan, it is possible to:
Reduce and eliminate similar errors;
Avoid legal proceedings and possible compensation;
Reduce costs and resources;
Increase the company's visibility;
Strengthen the brand in the market;
Make decisions more quickly;
Manage the company more safely;
Ensure business sustainability .
How to implement Impact Management?
There is no magic formula to prevent problems from happening, but it is possible to minimize their impacts with the right strategy, applied at the right time.
Therefore, before taking any action, it is very important to bring together the teams that will be able to work on strategies, such as the internal team, agencies and consultancy, to identify possible risks, measure their impacts, design alternative paths and draw up action plans.
At this point, the support of a partner specializing in digital marketing for healthcare is essential to design an action plan that transforms impacts into opportunities.
Don't know who to count on? Prod is ready to help you! Come chat with us and find out how we can help you with Impact Management actions.