Digital pieces: find out which ones to use in your health marketing project
Posted: Sun Jan 19, 2025 5:44 am
Digital pieces are a personalized way to build relationships with the public, promote a brand or product and generate identification with the company.
Furthermore, through the use of some digital pieces , such as banners, mini videos, animations and web pages, it is possible to reach more specific and segmented audiences, making communication more precise and with high conversion potential.
How to use digital pieces in pharmaceutical strategies?
In the pharmaceutical industry, digital materials can be used in a variety of ways, both to communicate with HCPs and patients. The first and most important step, before defining the material, is to have a data-driven strategy to identify and know which digital solution is best for the target audience.
In general, it is possible to publish banners with special estonia mobile phone number offers and free samples in the logged-in area of a website, build one pages about products, publicize new drug applications through mini videos, have a Visual Aid as support during medical visits and much more.
Which digital pieces should I invest in to generate results?
As we said before, to choose digital pieces that generate high impact for health marketing campaigns , it is important to know the path that the target audience takes until choosing a treatment option. This is all part of the doctor's journey and disease awareness , in the case of the patient.
5 digital pieces to talk to doctors and patients
Digital banner
One of the main advantages of banners is their high visibility in digital spaces, such as websites and blogs. With a single banner, it is possible to disseminate promotional information, share new knowledge and gain the public's attention, always respecting advertising for medicines . Another great advantage is that, as it is a personalized material, it allows the message to be created specifically for each target audience.
One banner could be targeted, for example, at patients, with information on disease prevention and health care, while another banner could be targeted at doctors, with information on new therapies and treatments.
Furthermore, it is a more cost-effective option compared to other digital pieces , such as ads and videos. This allows pharmaceutical companies to reach a large audience efficiently, even with more limited budgets.
WhatsApp Gif and Mini Video
GIFs and mini videos are highly effective media formats for health marketing strategies . The great advantage of these formats is that they are engaging and dynamic. This generates more creative and impactful communication with the audience.
Furthermore, because they are shorter and more concise than other formats, such as texts, it is possible to share knowledge quickly, retaining the public's attention.
Another advantage is that, because they are WhatsApp pieces, they are shareable materials and can easily go viral, increasing brand visibility. Even because of this advantage, it is essential that the creations comply with pharmaceutical marketing policies .
Interactive PDF
Interactive PDF is a versatile and powerful alternative for communicating with doctors. One of its great advantages is the possibility of creating interactive content to immerse the public in the information.
It allows users to work with images, graphics, texts and links, providing them with a rich and immersive reading experience. Furthermore, by parameterizing PDF links, it is possible to track interactions with the content. This makes this material a strategic option for mapping user behavior.
Another alternative for using interactive PDFs is as a complementary piece to Visual Aids (VA) during the visit. While VAs are more strategic and objective for product presentations, PDFs can be used to share robust scientific studies or as e-books for patients.
2D motion graphics video
By combining the concepts of design, video and cinema into a single material, 2D motion graphics video is one of the main digital solutions for generating visual impact.
With it, information can be shared through different interfaces, using banners, tracks, videos, texts and animated infographics. All these details contribute to capturing the public's attention, simplifying information and generating engagement.
Dynamic QR code
The dynamic QR code is a versatile and highly impactful digital piece . It can be used on different materials, such as banners, videos, emails, websites, events and packaging, to share personalized information and offer exclusive offers.
Some of the great advantages of this digital solution include: the ability to quickly direct visitors to a link and measure results. It allows you to collect access data, map actions taken after scanning, and track the audience's journey. This helps make approaches more effective, achieving business goals.
With the support of an agency specializing in digital health marketing , the relationship with doctors and patients can become much more strategic and advantageous for pharmaceutical companies.
Furthermore, through the use of some digital pieces , such as banners, mini videos, animations and web pages, it is possible to reach more specific and segmented audiences, making communication more precise and with high conversion potential.
How to use digital pieces in pharmaceutical strategies?
In the pharmaceutical industry, digital materials can be used in a variety of ways, both to communicate with HCPs and patients. The first and most important step, before defining the material, is to have a data-driven strategy to identify and know which digital solution is best for the target audience.
In general, it is possible to publish banners with special estonia mobile phone number offers and free samples in the logged-in area of a website, build one pages about products, publicize new drug applications through mini videos, have a Visual Aid as support during medical visits and much more.
Which digital pieces should I invest in to generate results?
As we said before, to choose digital pieces that generate high impact for health marketing campaigns , it is important to know the path that the target audience takes until choosing a treatment option. This is all part of the doctor's journey and disease awareness , in the case of the patient.
5 digital pieces to talk to doctors and patients
Digital banner
One of the main advantages of banners is their high visibility in digital spaces, such as websites and blogs. With a single banner, it is possible to disseminate promotional information, share new knowledge and gain the public's attention, always respecting advertising for medicines . Another great advantage is that, as it is a personalized material, it allows the message to be created specifically for each target audience.
One banner could be targeted, for example, at patients, with information on disease prevention and health care, while another banner could be targeted at doctors, with information on new therapies and treatments.
Furthermore, it is a more cost-effective option compared to other digital pieces , such as ads and videos. This allows pharmaceutical companies to reach a large audience efficiently, even with more limited budgets.
WhatsApp Gif and Mini Video
GIFs and mini videos are highly effective media formats for health marketing strategies . The great advantage of these formats is that they are engaging and dynamic. This generates more creative and impactful communication with the audience.
Furthermore, because they are shorter and more concise than other formats, such as texts, it is possible to share knowledge quickly, retaining the public's attention.
Another advantage is that, because they are WhatsApp pieces, they are shareable materials and can easily go viral, increasing brand visibility. Even because of this advantage, it is essential that the creations comply with pharmaceutical marketing policies .
Interactive PDF
Interactive PDF is a versatile and powerful alternative for communicating with doctors. One of its great advantages is the possibility of creating interactive content to immerse the public in the information.
It allows users to work with images, graphics, texts and links, providing them with a rich and immersive reading experience. Furthermore, by parameterizing PDF links, it is possible to track interactions with the content. This makes this material a strategic option for mapping user behavior.
Another alternative for using interactive PDFs is as a complementary piece to Visual Aids (VA) during the visit. While VAs are more strategic and objective for product presentations, PDFs can be used to share robust scientific studies or as e-books for patients.
2D motion graphics video
By combining the concepts of design, video and cinema into a single material, 2D motion graphics video is one of the main digital solutions for generating visual impact.
With it, information can be shared through different interfaces, using banners, tracks, videos, texts and animated infographics. All these details contribute to capturing the public's attention, simplifying information and generating engagement.
Dynamic QR code
The dynamic QR code is a versatile and highly impactful digital piece . It can be used on different materials, such as banners, videos, emails, websites, events and packaging, to share personalized information and offer exclusive offers.
Some of the great advantages of this digital solution include: the ability to quickly direct visitors to a link and measure results. It allows you to collect access data, map actions taken after scanning, and track the audience's journey. This helps make approaches more effective, achieving business goals.
With the support of an agency specializing in digital health marketing , the relationship with doctors and patients can become much more strategic and advantageous for pharmaceutical companies.