Tips to optimize the on-page SEO of your eCommerce
Posted: Sun Jan 19, 2025 5:44 am
By Alberto Gonzalez
Marketing4eCommerce Editor
ANDThe on-page SEO of your online store must always be on point to make your eCommerce appear in the top positions on Google. But… how to do it? Here are some basic tips to achieve it.
Remember that these tasks will always be easier if you use some SEO tools , whether free (such as Google Search Console or Ubersuggest ) or paid (such as Screaming Frog or SemRush ).
Key aspects for working on the on-page SEO of your online store
Information Architecture
Letting Google know what the main categories estonia business email database subcategories and products associated with each of them are will help your ranking.
To achieve this, try to work thoroughly on both the architecture that will be visible in the menu and in other elements (sort filters or attribute filters, for example).
Also, don't forget that there should only be one URL for a product . If the product has links to more than one category, you will have to define which one is the main one and only include that one (see the example in the next paragraph). In other words, the important thing is that search engines cannot access the same product via 2 different URLs.
Marketing4eCommerce Editor
ANDThe on-page SEO of your online store must always be on point to make your eCommerce appear in the top positions on Google. But… how to do it? Here are some basic tips to achieve it.
Remember that these tasks will always be easier if you use some SEO tools , whether free (such as Google Search Console or Ubersuggest ) or paid (such as Screaming Frog or SemRush ).
Key aspects for working on the on-page SEO of your online store
Information Architecture
Letting Google know what the main categories estonia business email database subcategories and products associated with each of them are will help your ranking.
To achieve this, try to work thoroughly on both the architecture that will be visible in the menu and in other elements (sort filters or attribute filters, for example).
Also, don't forget that there should only be one URL for a product . If the product has links to more than one category, you will have to define which one is the main one and only include that one (see the example in the next paragraph). In other words, the important thing is that search engines cannot access the same product via 2 different URLs.