[Tweet «With #iVoox for Brands, advertisers will be able to request their #podcast campaigns from the #marketplace and creators will choose which ones to work with from the proposals received»]
According to iVoox , “branded content allows for a more integrated type of campaign for your podcast listeners . Our experience tells us that this type of format is the one that works best because it adapts better to the content than other advertising formats.”
Through these campaigns, values or brand messages can be linked to egypt business email database podcasts whose value proposition is aligned with that of the company. iVoox has been working with partners such as VoiceUp to achieve branded content actions in which brands or services become part of the podcast content itself, in the form of mentions, reviews or even through dedicated episodes. Some brands that have already worked with branded content on iVoox are Xiaomi, Orange Autónomos and Santander Empresas.
Now, with the launch of iVoox for Brands, creators will be able to secure sponsorships from major brands, while creators will be able to use the marketplace to set the price and advertising formats that best suit their objectives.