Top Marketing Manager Objectives Based on Trends
Posted: Sun Jan 19, 2025 5:27 am
By writing content like “Why Video Marketing Matters” and “5 Ways to Create Higher-Quality Videos,” people interested in video will be introduced to your brand as a player in the space.
But you don’t want to stop here. Go further by creating comparison articles that target high-intent X vs. Y keywords. Even if your software isn’t well known in buyer cycles, you can compare yourself to popular competitors and, once again, help explain your role in the industry.
Once readers learn that you are an option for them and find value in your content, they’ll be more likely to explore your site further. It’s content marketing 101.
If you’re marketing to Gen Z or millennials, it’s also imperative you use social media for product education. It’s Gen Z’s favorite channel for learning about new products and millennials’ second favorite (right behind search engines).
More on that in: Social Media Marketing: The Ultimate Guide
Our survey also revealed several emerging trends cyprus phone number material that marketing leaders are intrigued by and planning their strategies around. Here are the top three.
4. Invest in personality-led content and creator partnerships.
Where there’s social media, content creators can’t be far behind. Thus, it should come as no surprise that marketing manager objectives also include investing in influencer and creator partnerships in 2025.
Influencer marketing has been proven to foster engagement, drive traffic and clicks, and generate conversions and sales. Modern consumers tend to trust influencers more than brands, finding them authentic and relatable.
That’s likely why Sprout Social has found that 49% of all consumers make daily, weekly, or monthly purchases because of influencer posts. Knowing this, it’s wise not to sleep on the marketing power of influencers and creators.
But how do you get started?
But you don’t want to stop here. Go further by creating comparison articles that target high-intent X vs. Y keywords. Even if your software isn’t well known in buyer cycles, you can compare yourself to popular competitors and, once again, help explain your role in the industry.
Once readers learn that you are an option for them and find value in your content, they’ll be more likely to explore your site further. It’s content marketing 101.
If you’re marketing to Gen Z or millennials, it’s also imperative you use social media for product education. It’s Gen Z’s favorite channel for learning about new products and millennials’ second favorite (right behind search engines).
More on that in: Social Media Marketing: The Ultimate Guide
Our survey also revealed several emerging trends cyprus phone number material that marketing leaders are intrigued by and planning their strategies around. Here are the top three.
4. Invest in personality-led content and creator partnerships.
Where there’s social media, content creators can’t be far behind. Thus, it should come as no surprise that marketing manager objectives also include investing in influencer and creator partnerships in 2025.
Influencer marketing has been proven to foster engagement, drive traffic and clicks, and generate conversions and sales. Modern consumers tend to trust influencers more than brands, finding them authentic and relatable.
That’s likely why Sprout Social has found that 49% of all consumers make daily, weekly, or monthly purchases because of influencer posts. Knowing this, it’s wise not to sleep on the marketing power of influencers and creators.
But how do you get started?