Make sure the footage is of good quality
Posted: Sun Jan 19, 2025 5:23 am
Visual content is hot. Research shows that social media posts with images are viewed more quickly and shared more often. In addition, consumers are more likely to communicate with brands when they share images. How can your organization use visual content on social media? In this edition of the Infographic Day series, we give you 6 tips.
1. Use authentic and unique images
There is a lot of information available on the internet. It is therefore important for entrepreneurs to add value to this amount and to distinguish their organisation or brand from others. Use authentic and unique images where possible to share their message. In this way, as an entrepreneur, you not only ensure distinction, but you also make their organisation more personal. By images, I mean more than just pictures and photos. Also think of infographics, videos, sketch notes, presentations and animations.
By using visual content you create personality, distinction and give your story thailand mobile phone number list extra power. But use good quality images instead of stock photos or poor quality images. Hire a designer if you do not have the skills yourself.
3. Show your story
A good image says more than a thousand words. A frequently heard statement, especially in this digital age. A strong image creates emotion and connection. The story of your organization comes across even better, because people want to know what happens behind the scenes. So show this by giving them a look behind the scenes and thus telling your story.
4. Use your fans
If you don't have the resources or time to create unique visual content yourself, you can always call on your fans. Encourage them to develop and share visualizations. This can be done by setting up a campaign, for example. You not only provide visual content, but you also involve the fans in your organization.
5. Use words for support
Visual storytelling does not mean that you should no longer use text. A combination of both is certainly an option. Remember that text is there to support. An image that needs (a lot of) explanation is not effective.
6. Use different platforms
In addition to Facebook and Twitter, there are several social media platforms that you can use to share visual content. Post videos on YouTube and Vimeo, share documents and presentations on Slideshare, and post photos and images on Pinterest or Flickr. Don't just post your visual content on your social media accounts, but also on your weblog.
Want to learn more about the power of visual content or reread the tips from Sociallysorted – the creators of the visual? Then quickly scroll down to view the infographic. Click on the image for a larger version.
6 Tips to Make Your Social Media Posts Visual [Infographic]
Follow the entire series Infographic Day . Are you a fan of infographics? Then also follow the Pinterest account of Frankwatching . Here we collect the best infographics, screencasts and visuals about online and social.
1. Use authentic and unique images
There is a lot of information available on the internet. It is therefore important for entrepreneurs to add value to this amount and to distinguish their organisation or brand from others. Use authentic and unique images where possible to share their message. In this way, as an entrepreneur, you not only ensure distinction, but you also make their organisation more personal. By images, I mean more than just pictures and photos. Also think of infographics, videos, sketch notes, presentations and animations.
By using visual content you create personality, distinction and give your story thailand mobile phone number list extra power. But use good quality images instead of stock photos or poor quality images. Hire a designer if you do not have the skills yourself.
3. Show your story
A good image says more than a thousand words. A frequently heard statement, especially in this digital age. A strong image creates emotion and connection. The story of your organization comes across even better, because people want to know what happens behind the scenes. So show this by giving them a look behind the scenes and thus telling your story.
4. Use your fans
If you don't have the resources or time to create unique visual content yourself, you can always call on your fans. Encourage them to develop and share visualizations. This can be done by setting up a campaign, for example. You not only provide visual content, but you also involve the fans in your organization.
5. Use words for support
Visual storytelling does not mean that you should no longer use text. A combination of both is certainly an option. Remember that text is there to support. An image that needs (a lot of) explanation is not effective.
6. Use different platforms
In addition to Facebook and Twitter, there are several social media platforms that you can use to share visual content. Post videos on YouTube and Vimeo, share documents and presentations on Slideshare, and post photos and images on Pinterest or Flickr. Don't just post your visual content on your social media accounts, but also on your weblog.
Want to learn more about the power of visual content or reread the tips from Sociallysorted – the creators of the visual? Then quickly scroll down to view the infographic. Click on the image for a larger version.
6 Tips to Make Your Social Media Posts Visual [Infographic]
Follow the entire series Infographic Day . Are you a fan of infographics? Then also follow the Pinterest account of Frankwatching . Here we collect the best infographics, screencasts and visuals about online and social.