By Dalí Veliz
Marketing4eCommerce Editor
ANDThe concept of beauty has always been very subjective, being strongly influenced by different trends and brands over the years. That said, in the current digital age, those who set the stereotypes of beauty are mainly the most visual social networks, such as Instagram. In turn, these stereotypes have become increasingly fictitious with the appearance of the possibility of applying, in a very simple way, all kinds of filters and digital modifications to photos.
In this way, although it is easier to “reach” aesthetic standards ecuador business email database by simply applying a filter to a post, they are at the same time impossible in reality. This situation deeply affects the self-esteem of social media users, especially the youngest ones, who are more influenced by digital trends.
For this reason, Dove, a well-known personal care brand, has recently launched a campaign that seeks to combat image distortion on social media . As we can see in the following video, the campaign shows the entire process required by a young woman to publish a photo on the Internet.