Objectives often not in line with fans' wishes
KPIs have objectives. Here too, a difference between the two types of pages is noticeable. For example, for Focus pages, interaction is the main objective. This involves interaction with and between fans, with the theme of the page as the central focus. Interaction is also an important objective for Variety, but these pages are more focused on marketing and branding: promoting an image or product.
prominent target facebook page graph
The fact that marketing & branding is mentioned as the most taiwan mobile phone number list important objective at Variety is a possible explanation for the fact that Variety pages are generally rated less well by their fans. These pages do succeed in attracting (many) fans, but have difficulty in making fans so enthusiastic that they become ambassadors.