Telefónica renews its corporate identity with a logo reminiscent of the 1980s
Posted: Sun Jan 19, 2025 5:14 am
By Alberto Gonzalez
Marketing4eCommerce Editor
Telefónica today presented a new corporate identity that reflects the “new Telefónica” and the evolution of its business, following the transformation roadmap established in the strategic plan announced in November 2019.
According to the company , "the new identity captures the company's vision of a flexible and digital Telefónica. This is the company's first identity change since 1998 and is designed to visually express Telefónica's transformation and leadership in the telecommunications sector: the massive deployment of optical fibre, the configuration of a more sustainable and diversified model, the implementation of the 5G network, the use and enhancement of telecommunications infrastructures or the dominican republic business email database proliferation of new technological solutions to promote fair and inclusive digitalisation within everyone's reach."
Developed by WPP brand consultancy Lambie-Nairn, together with Telefónica’s brand team , the new identity, made up of five circles, evokes the logo originally created in 1984, simplifying and modernising it to adapt it to the new times. According to the statement, the image also fits “with Telefónica’s mission, which remains firm in its purpose of making a more human world by connecting people’s lives. The colour (Pantone 2386) has been chosen to express modernity and technology and the new Telefónica Sans typeface was designed and optimised for digital environments, allowing for a more flexible and expressive brand.”
Marketing4eCommerce Editor
Telefónica today presented a new corporate identity that reflects the “new Telefónica” and the evolution of its business, following the transformation roadmap established in the strategic plan announced in November 2019.
According to the company , "the new identity captures the company's vision of a flexible and digital Telefónica. This is the company's first identity change since 1998 and is designed to visually express Telefónica's transformation and leadership in the telecommunications sector: the massive deployment of optical fibre, the configuration of a more sustainable and diversified model, the implementation of the 5G network, the use and enhancement of telecommunications infrastructures or the dominican republic business email database proliferation of new technological solutions to promote fair and inclusive digitalisation within everyone's reach."
Developed by WPP brand consultancy Lambie-Nairn, together with Telefónica’s brand team , the new identity, made up of five circles, evokes the logo originally created in 1984, simplifying and modernising it to adapt it to the new times. According to the statement, the image also fits “with Telefónica’s mission, which remains firm in its purpose of making a more human world by connecting people’s lives. The colour (Pantone 2386) has been chosen to express modernity and technology and the new Telefónica Sans typeface was designed and optimised for digital environments, allowing for a more flexible and expressive brand.”