Social video allows brands to tell a story that users will consume from start to finish, weaving their brand values into it in a simple, creative way. In a time where consumers, influencers and media are bombarded with an endless stream of content, this offers every marketer or PR professional the opportunity to stand out.
Last week, MTV announced the nominations for its annual Video Music Awards with hip animations that were massively liked and shared worldwide. Not surprising, considering that the entertainment brand has a combined total of over 1.5 million followers on Instagram and Vine. With millions of uploads per day and more and more brands active on the medium, Instagram's sweden mobile phone number list video function seems to have become more popular than video app Vine. Nevertheless, brands like MTV can use both social video services to tell a story that users can absorb from start to finish and weave their brand values into it in a simple, creative way. But how? In six simple steps to using Instagram and Vine effectively.
There is nothing more annoying than, after days of brainstorming, writing, filming and editing, discovering that the viral for your brand has few hits and is shared by almost no one. That chance is a lot smaller with Instagram and Vine! Of course, a good idea and at least equally good execution remain important, but research shows that branded Vine videos, for example, are shared four times as much as other videos. The strong integration with, for example, Facebook and Twitter ensures that videos can be shared more easily and reach a large audience in no time. A unique opportunity to address your target group in moving images.
The announcement of the MTV Video Music Awards “Best Female Video” nominations: much shared and much liked.
The announcement of the MTV Video Music Awards 'Best Female Video' nominations: much shared, much liked.
2. Grab attention in seconds
In a time when consumers, online influencers and editors have less and less time, social content is increasingly coming at us in bite-sized chunks. Instagram and Vine are no exceptions. Where YouTube owes its popularity to special videos of a maximum of 10 minutes, users of the social video services only have a few seconds at their disposal. Isn't that a huge limitation for brands?