Free for women, men pay
Posted: Sun Jan 19, 2025 4:50 am
Monogamy is an economic choice
Man is not monogamous, according to Biderman it is not in our DNA, it comes from economic reasons (inheriting property). Adultery is of all times and all ranks and positions and many beliefs. It is described in the holy books of Judaism, Islam and Christianity ( 'thou shalt not commit adultery' ).
Ashley Madison Saves Marriages
According to Biderman, marriages are saved by Ashley Madison. Instead of people breaking up, having an affair can have a positive effect on the marriage or relationship.
Even on regular dating sites there are people who are already in a relationship, who come into contact with singles and secretly want an affair on the side. Biderman argues: “Isn’t it better to have a specific site for people who are looking for an affair, so that when you go there it is clear what you are looking for and want?”
Who is sitting there?
Ashley Madison claims to have 20 million members (an average of 70% male, 30% female) in 30 countries. According to statistics, the top 3 industries where male members work are:
Finance
Government
IT
For the female members these are:
Housewive
Administation (Receptionist, Secretary)
Medical (Nurses)
As members age, the ratio of men to women changes.
20's 1:1
30's 2:1
40's 3:1
50's 4:1
60's hardly any women, mainly men (the Viagra Generation)
Ashley Madison expects to reach a turnover of one hundred million dollars in 2013. That is a considerable turnover. How does the business model work?
“Ashley Madison is free for women. They can create a profile and communicate with other members for free. For men, a pay as you use model applies, where each first message to another user must be paid for (5 credits), depending on the number of credits you buy between €1.25 and €2.90. This improves the quality. Because sending a message costs money, men (it is mainly men who send messages to women and vice versa) think more carefully about the text and content, exactly what women want.”
Example of an AM profile
There are special services like the Traveling Woman (or -Man)sri lanka mobile phone number list You can meet people when you go on a business trip to a certain city.
travelingwoman
Mother's Day and Valentine's Day
Most of the registrations on Ashley Madison come after the weekend, after Valentine’s Day and after New Year’s Eve. Why? Because they come from expectations of attention and intimacy. The next day, the decision is made and a profile is created on Ashley Madison.
Why the Netherlands?
“Dutch people cheat too. It’s not so much about the size of the market but about market appetite (about 4% of the population is a potential customer). The platform is available and to launch it in a new market, only localization and translation are necessary in addition to advertising and marketing. We have set aside a budget of one million euros for the introduction in the Netherlands. We recruit new members with billboards and TV advertising.”
Man is not monogamous, according to Biderman it is not in our DNA, it comes from economic reasons (inheriting property). Adultery is of all times and all ranks and positions and many beliefs. It is described in the holy books of Judaism, Islam and Christianity ( 'thou shalt not commit adultery' ).
Ashley Madison Saves Marriages
According to Biderman, marriages are saved by Ashley Madison. Instead of people breaking up, having an affair can have a positive effect on the marriage or relationship.
Even on regular dating sites there are people who are already in a relationship, who come into contact with singles and secretly want an affair on the side. Biderman argues: “Isn’t it better to have a specific site for people who are looking for an affair, so that when you go there it is clear what you are looking for and want?”
Who is sitting there?
Ashley Madison claims to have 20 million members (an average of 70% male, 30% female) in 30 countries. According to statistics, the top 3 industries where male members work are:
Finance
Government
IT
For the female members these are:
Housewive
Administation (Receptionist, Secretary)
Medical (Nurses)
As members age, the ratio of men to women changes.
20's 1:1
30's 2:1
40's 3:1
50's 4:1
60's hardly any women, mainly men (the Viagra Generation)
Ashley Madison expects to reach a turnover of one hundred million dollars in 2013. That is a considerable turnover. How does the business model work?
“Ashley Madison is free for women. They can create a profile and communicate with other members for free. For men, a pay as you use model applies, where each first message to another user must be paid for (5 credits), depending on the number of credits you buy between €1.25 and €2.90. This improves the quality. Because sending a message costs money, men (it is mainly men who send messages to women and vice versa) think more carefully about the text and content, exactly what women want.”
Example of an AM profile
There are special services like the Traveling Woman (or -Man)sri lanka mobile phone number list You can meet people when you go on a business trip to a certain city.
travelingwoman
Mother's Day and Valentine's Day
Most of the registrations on Ashley Madison come after the weekend, after Valentine’s Day and after New Year’s Eve. Why? Because they come from expectations of attention and intimacy. The next day, the decision is made and a profile is created on Ashley Madison.
Why the Netherlands?
“Dutch people cheat too. It’s not so much about the size of the market but about market appetite (about 4% of the population is a potential customer). The platform is available and to launch it in a new market, only localization and translation are necessary in addition to advertising and marketing. We have set aside a budget of one million euros for the introduction in the Netherlands. We recruit new members with billboards and TV advertising.”