ElRubius joins the vtubers trend: these are the virtual streamers with audiences in the millions
Posted: Sun Jan 19, 2025 4:47 am
By Dalí Veliz
Marketing4eCommerce Editor
DWith the progressive growth of the digital environment, we have seen how the world of influencers has expanded. In this way, content creators have found new ways to monetize, connect with their communities and keep up with trends. On the other hand, although influencers are native figures of the Internet, the development of online media has presented them with new challenges and approaches.
A couple of years ago we told you about virtual influencers , digital croatia business email database characters, more or less realistic, who live within social networks and who have gained the interest of big brands due to their ability to surprise, as we saw just a few months ago in the case of Imma and Ikea.
But while these characters were simply that, more or less realistic designs, there are also vtubers, or virtual youtubers . That is, youtubers or streamers who use digital avatars, generally based on Japanese animation, to impersonate their image when creating video content. That is, in the case of vtubers, as you will see with the example of ElRubius, the avatar is the one who stars in the stream, but simulating speaking and moving as the human streamer would if he were on screen. When the streamer speaks, the avatar moves his mouth. When the streamer laughs, the avatar represents him on screen.
Marketing4eCommerce Editor
DWith the progressive growth of the digital environment, we have seen how the world of influencers has expanded. In this way, content creators have found new ways to monetize, connect with their communities and keep up with trends. On the other hand, although influencers are native figures of the Internet, the development of online media has presented them with new challenges and approaches.
A couple of years ago we told you about virtual influencers , digital croatia business email database characters, more or less realistic, who live within social networks and who have gained the interest of big brands due to their ability to surprise, as we saw just a few months ago in the case of Imma and Ikea.
But while these characters were simply that, more or less realistic designs, there are also vtubers, or virtual youtubers . That is, youtubers or streamers who use digital avatars, generally based on Japanese animation, to impersonate their image when creating video content. That is, in the case of vtubers, as you will see with the example of ElRubius, the avatar is the one who stars in the stream, but simulating speaking and moving as the human streamer would if he were on screen. When the streamer speaks, the avatar moves his mouth. When the streamer laughs, the avatar represents him on screen.