Key lesson from this email
Posted: Sun Jan 19, 2025 4:45 am
Humans are naturally quite curious creatures. That alone makes LinkedIn popular. Because we all look up a person before we pick up the phone, to know who we will get when we call. LinkedIn plays on that very cleverly, by showing via e-mail who has looked at your profile. And that arouses your interest.
You have been watched
In the email they show some of these people and you get a very clear call to action, “See more”. Two words you can hardly refuse. The content of the message is, in my opinion, personalization of the highest level. Name, photo and function of people who have viewed you are clear at a glance. And of course you can nitpick that LinkedIn has it 'easy'. That these possibilities are only present because of their product and no one else can do this, but that is nonsense.
LinkedIn simply understands the email marketing game very well. They know better than anyone that relevant and personal messages lead to more conversions. The product LinkedIn IS their CRM system , but the effort they have to put in to get the content out of their CRM system and into emails is no easier than for other parties.
And there is nothing wrong with the landing page either. You see which people have looked at your profile, without them telling you everything and you get insight into how you are viewed over time. At the same time, the actual call-to-action is communicated: “Get a premium account”. In other words: become a paying customer. At that moment you realize that you are indeed still just a prospect of LinkedIn. Their goal is ultimately to add you as a paying customer.
Landing page
The number of paying subscribers is an important number for LinkedIn. As we will see in other emails, this is a recurring call to action. And very understandable, considering the amount of revenue involved.
Look at what information you have in your databases of customers and senegal mobile phone number list rospects. How could you use that information to send more relevant, perhaps even provocative, emails?
Connection Update
The next type of emails are the connection emails. As soon as you are connected to a new person, you will receive a message about this. Another moment of attention in your inbox for LinkedIn. LinkedIn's choice of words is special. Congratulations? Why congratulations? You do that with a birthday, a wedding or something else festive, right? Not when you connect on a social network. But the choice of words does give you a good feeling. As if something has been achieved.
Connection Update
A good move is to add some of the connections of the person you just connected to. And not just people, but also companies or groups that the person in question follows. That of course makes you look if there is someone among them who might be interesting in your network. And if so, then you just send them an invitation. The rapid growth of LinkedIn, and all other social networks, is increasingly understandable in this way.
Key lesson from this email
You have been watched
In the email they show some of these people and you get a very clear call to action, “See more”. Two words you can hardly refuse. The content of the message is, in my opinion, personalization of the highest level. Name, photo and function of people who have viewed you are clear at a glance. And of course you can nitpick that LinkedIn has it 'easy'. That these possibilities are only present because of their product and no one else can do this, but that is nonsense.
LinkedIn simply understands the email marketing game very well. They know better than anyone that relevant and personal messages lead to more conversions. The product LinkedIn IS their CRM system , but the effort they have to put in to get the content out of their CRM system and into emails is no easier than for other parties.
And there is nothing wrong with the landing page either. You see which people have looked at your profile, without them telling you everything and you get insight into how you are viewed over time. At the same time, the actual call-to-action is communicated: “Get a premium account”. In other words: become a paying customer. At that moment you realize that you are indeed still just a prospect of LinkedIn. Their goal is ultimately to add you as a paying customer.
Landing page
The number of paying subscribers is an important number for LinkedIn. As we will see in other emails, this is a recurring call to action. And very understandable, considering the amount of revenue involved.
Look at what information you have in your databases of customers and senegal mobile phone number list rospects. How could you use that information to send more relevant, perhaps even provocative, emails?
Connection Update
The next type of emails are the connection emails. As soon as you are connected to a new person, you will receive a message about this. Another moment of attention in your inbox for LinkedIn. LinkedIn's choice of words is special. Congratulations? Why congratulations? You do that with a birthday, a wedding or something else festive, right? Not when you connect on a social network. But the choice of words does give you a good feeling. As if something has been achieved.
Connection Update
A good move is to add some of the connections of the person you just connected to. And not just people, but also companies or groups that the person in question follows. That of course makes you look if there is someone among them who might be interesting in your network. And if so, then you just send them an invitation. The rapid growth of LinkedIn, and all other social networks, is increasingly understandable in this way.
Key lesson from this email