The expert and their area of expertise is immediately
Posted: Sun Jan 19, 2025 4:37 am
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Newsletter Content Ideas
1. Interview-based Content
Examples: Masters in Marketing (HubSpot), Lenny’s Newsletter (Lenny Rachitsky), Link in Bio (Rachel Karten)
Two screencaps of Lenny’s Newsletter. named and contextualized. The interview takeaways are summed up in bullet points, with links to listen to or watch the full interview.
Lenny’s Newsletter, which features lots of expert interviews, immediately names and contextualizes each expert at the top of the email (see above).
There’s a link to listen to or watch the full interview, but there’s also a skimmable list of bulleted takeaways for easy reading.
Pro tip: Identifying, reaching out to, and interviewing canada phone number material experts can take quite a bit of time, so give yourself a long lead for interview-based content. On the plus side: If you’re the sole newsletter writer, interviews are a great way to bring in new perspectives, opinions, and ideas.
2. Expert Insights and Case Studies
Examples: Newsletter Examples (Brad Wolverton), After School (Casey Lewis), Really Good Emails (Matthew Smith)
Screencaps of two Really Good Email newsletters. Each email has a different animation, making readers want to click “open” every time. RGE’s intros are grabby and full of personality
Really Good Emails is really good at two things: Sharing really good emails, and making really good GIFs.
Aside from the focused case studies, CEO Matthew Smith & co. are enjoying themselves, and it shows — which keeps it on my subscription list.
The intros are grabby and full of personality, which gets readers excited about case studies, which have a (perhaps unearned) reputation as being a bit dry.
Newsletter Content Ideas
1. Interview-based Content
Examples: Masters in Marketing (HubSpot), Lenny’s Newsletter (Lenny Rachitsky), Link in Bio (Rachel Karten)
Two screencaps of Lenny’s Newsletter. named and contextualized. The interview takeaways are summed up in bullet points, with links to listen to or watch the full interview.
Lenny’s Newsletter, which features lots of expert interviews, immediately names and contextualizes each expert at the top of the email (see above).
There’s a link to listen to or watch the full interview, but there’s also a skimmable list of bulleted takeaways for easy reading.
Pro tip: Identifying, reaching out to, and interviewing canada phone number material experts can take quite a bit of time, so give yourself a long lead for interview-based content. On the plus side: If you’re the sole newsletter writer, interviews are a great way to bring in new perspectives, opinions, and ideas.
2. Expert Insights and Case Studies
Examples: Newsletter Examples (Brad Wolverton), After School (Casey Lewis), Really Good Emails (Matthew Smith)
Screencaps of two Really Good Email newsletters. Each email has a different animation, making readers want to click “open” every time. RGE’s intros are grabby and full of personality
Really Good Emails is really good at two things: Sharing really good emails, and making really good GIFs.
Aside from the focused case studies, CEO Matthew Smith & co. are enjoying themselves, and it shows — which keeps it on my subscription list.
The intros are grabby and full of personality, which gets readers excited about case studies, which have a (perhaps unearned) reputation as being a bit dry.