A free and non-profit project
Posted: Sun Jan 19, 2025 4:34 am
Greater privacy and broader response: By working with unauthenticated traffic, this tool does not require prior registration on the sites, which offers a greater reach for campaigns. It also provides greater security for users, giving them the power to manage their privacy settings.
A native solution: Finally, this solution is being developed natively within the advertising ecosystem. This means that the tool will focus on supporting industries in the sector to achieve the objectives they set.
IAB Spain has stated that this initiative, which will be available throughout the third quarter of 2021, aims to become an open source, non-profit project in the future. In this way, the technological solutions colombia business email database offered in the future by the TCPF will be available to the entire industry, highlighting transparency and collaboration as its main ideals.
Mikel Lekaroz has also stated that one of the goals of this tool is to become a Zero Party Data tool. That is, a tool where users freely share information in a proactive and conscious manner.
“Over time, the central domain could become a Zero-Party Data domain where the user could fully manage their preferences regarding categories, brands, interests or purchase intentions, whitelisting or blacklisting any of them . These features fulfill one of the most important goals of the GDPR, which is to empower users to manage their privacy.”
A native solution: Finally, this solution is being developed natively within the advertising ecosystem. This means that the tool will focus on supporting industries in the sector to achieve the objectives they set.
IAB Spain has stated that this initiative, which will be available throughout the third quarter of 2021, aims to become an open source, non-profit project in the future. In this way, the technological solutions colombia business email database offered in the future by the TCPF will be available to the entire industry, highlighting transparency and collaboration as its main ideals.
Mikel Lekaroz has also stated that one of the goals of this tool is to become a Zero Party Data tool. That is, a tool where users freely share information in a proactive and conscious manner.
“Over time, the central domain could become a Zero-Party Data domain where the user could fully manage their preferences regarding categories, brands, interests or purchase intentions, whitelisting or blacklisting any of them . These features fulfill one of the most important goals of the GDPR, which is to empower users to manage their privacy.”