More than half of TikTokers follow 5 brands
Posted: Sun Jan 19, 2025 4:28 am
Brands have known how to adapt to this new entertainment: 50.7% of users follow less than 5 brands on the social network, while 29.2% follow between 5 and 10 brands.
And this is a figure that the study predicts will continue to rise, as more and more companies are starting their marketing campaigns on this platform every day. By sector, fashion (83%) and beauty (80.8%) are the undisputed leaders among TikTokers and brands that have managed to adapt their content to microvideos.
TikTok to become a leading influencer platform
As for the interaction rate, it is significantly higher than on chile business email database other social networks: 87.1% of respondents said so, and engagement works differently since it does not depend on the size of the profile's audience.
Regarding the future of TikTok, 75.6% of TikTokers believe that the platform will become a leader among influencers , while 23.1% expect it to continue growing.
the tiktokers
Among advertisers, only 10.7% allocate more than 50% of their budget to this social network, however, 53.7% plan to increase it in 2021, mainly because the majority (87.7%) consider their marketing strategies effective , and 83.1% of brands would like to generate a campaign with influencers on TikTok.
And this is a figure that the study predicts will continue to rise, as more and more companies are starting their marketing campaigns on this platform every day. By sector, fashion (83%) and beauty (80.8%) are the undisputed leaders among TikTokers and brands that have managed to adapt their content to microvideos.
TikTok to become a leading influencer platform
As for the interaction rate, it is significantly higher than on chile business email database other social networks: 87.1% of respondents said so, and engagement works differently since it does not depend on the size of the profile's audience.
Regarding the future of TikTok, 75.6% of TikTokers believe that the platform will become a leader among influencers , while 23.1% expect it to continue growing.
the tiktokers
Among advertisers, only 10.7% allocate more than 50% of their budget to this social network, however, 53.7% plan to increase it in 2021, mainly because the majority (87.7%) consider their marketing strategies effective , and 83.1% of brands would like to generate a campaign with influencers on TikTok.