However, as it is a type of paid content and different from organic posts, it must comply with the social network's advertising policies. This is because the ads are shown to a wider audience that does not necessarily share a connection with the advertising page. Consequently, greater filters are applied to avoid content that shows misinformation, explicit sexual content, etc.
Additionally, due to the cross-platform nature of Facebook ads, other content policies and regulations may apply. For example, if you promote a product listing from the Facebook marketplace, it must also adhere to its business policies . The same applies if the promotion extends to Instagram: it must comply with the guidelines of that social network.
A common concern for advertisers is the possibility cayman islands business email database of their ad being rejected for compliance with the aforementioned policies. This is one of the main reasons Facebook made this breakdown of its review process, which it clarifies is mostly automated .
This is not surprising, as with a user base of over 2.74 billion, it would be a daunting task to manually review each uploaded ad. Even so, they have a specialized team that is responsible for developing and training this automation technology and, in particular cases, manually reviewing ads. In the following diagram we can see what the flow of the ad review process looks like.