The user gets a reward by providing the post of the song with keywords or photos, for example. Or by listening to or sharing music from a specific band. The reward consists of points, prizes, access to new levels or the possibility to listen to a complete album from the specific band.
Nwplyng is a social music app that rewards users for listening and sharing music on social networks (source: Gadgets.ndtv.com)
Nwplyng is a social music app that rewards users for listening and sharing music on social networks (source: Gadgets.ndtv.com)
The NikeFuel app tracks the user's sports activities. If the user uses the south korea mobile phone number list NikeFuel app together with the FitCause app , the number of kilometers walked by the user is converted into donations for developing countries. In this way, Nike motivates its users to use the NikeFuel app more. In this way, Nike receives more data from its users, which is used to offer customers a personalized experience.
FitCause is linked to NikeFuel and rewards users' sports activities with donations for developing countries (source: geekwire.com)
FitCause is linked to NikeFuel and rewards users' sports activities with donations for developing countries (source: geekwire.com)
5. App enables free lottery play
Potto is a free lottery application and at the same time an advertising platform for game developers . Users do not have to pay money to participate in the lottery. Instead, they have to watch five videos before they can participate in the game. The videos are advertisements for mobile games. A penguin appears on the screen to check whether the user is actually watching the videos. The user then has a chance to win big cash prizes by playing the lottery.
Potto is a free lottery app and also an advertising platform for game developers (source: thenextweb.com)
Potto is a free lottery app and also an advertising platform for game developers (source: thenextweb.com)
Want to read more about loyalty, new forms of desired behavior and rewards? Then the book Loyalty 3.0 , which was recently published, is highly recommended. In it, author Rajat Paharia describes the three components of 'Loyalty 3.0': motivation, big data and gamification. The smart and combined use of these three elements by a brand leads to more involved, active and 'truly' loyal customers, partners and employees.