Twitter's dependence on tool developers
Posted: Sun Jan 19, 2025 4:17 am
Trends are for sale
Promoted trendsPromoted tweets and accounts are tweets or accounts that are displayed prominently in your timeline or Twitter page. Promoted trends are special: a company can buy a hashtag, which is displayed with trending topics. A spicy detail is that such a topic is not yet trending at that time. But by being included in the hit list of topics, it usually becomes trending.
A big disadvantage of the ad platform for Twitter is that the promoted tweets and spain mobile phone number list accounts are not visible in all tools, so you never see them when you use TweetDeck. In Hootsuite they are visible again. Twitter is therefore strongly dependent for its revenue on whether or not these functionalities are used by third parties.
Dutch cases are still limited, but will be added soon
Marc de VriesMarc de Vries says that there are still few cases with the ad platform in the Netherlands, because a dedicated Dutch team has only been set up since this summer: "There are now a number of international parties that also work with the platform in the Netherlands, such as Tommy Hilfiger, KPN, KLM and Unilever". In addition, there was a nice case this week from Samsung with a livestream.
Promoted trendsPromoted tweets and accounts are tweets or accounts that are displayed prominently in your timeline or Twitter page. Promoted trends are special: a company can buy a hashtag, which is displayed with trending topics. A spicy detail is that such a topic is not yet trending at that time. But by being included in the hit list of topics, it usually becomes trending.
A big disadvantage of the ad platform for Twitter is that the promoted tweets and spain mobile phone number list accounts are not visible in all tools, so you never see them when you use TweetDeck. In Hootsuite they are visible again. Twitter is therefore strongly dependent for its revenue on whether or not these functionalities are used by third parties.
Dutch cases are still limited, but will be added soon
Marc de VriesMarc de Vries says that there are still few cases with the ad platform in the Netherlands, because a dedicated Dutch team has only been set up since this summer: "There are now a number of international parties that also work with the platform in the Netherlands, such as Tommy Hilfiger, KPN, KLM and Unilever". In addition, there was a nice case this week from Samsung with a livestream.