As for the interaction rate, it is significantly higher than on other social networks: 87.1% of respondents said so, and engagement works differently since it does not depend on the size of the profile's audience.
Regarding the future of TikTok, 75.6% of TikTokers believe canada business email database that the platform will become a leader among influencers , while 23.1% expect it to continue growing.
the tiktokers
Among advertisers, only 10.7% allocate more than 50% of their budget to this social network, however, 53.7% plan to increase it in 2021, mainly because the majority (87.7%) consider their marketing strategies effective , and 83.1% of brands would like to generate a campaign with influencers on TikTok.