Updated: December 18, 2024

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“People search differently than you think. We always assumed users would search for ‘alternatives to [our product name].’ And we only optimized for that. But when we dug deeper using Google Search Console's Query Filter, we realized many were actually searching for “apps like [our product name].”

We created a dedicated page with “apps like [our product name]” as the primary keyword. And this one small tweak boosted our rankings for this high-intent query and brought in a steady stream of new visitors.”

Bridge Gaps, Build Connections
Content gap analysis isn‘t just another marketing exercise — it serves as your guide to crafting content that genuinely connects with your audience’s needs and pain points.

Now that you understand how to conduct a content brazil phone number material gap analysis for your business, my advice would be to stick to the fundamentals. Understand what your audience needs and meet them there.

Ultimately, it‘s not about filling gaps for algorithms — it’s about bridging connections for humans.AI Chatbots: My Top 23 Picks for 2025
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Jenny Bergen Clark

Published: March 04, 2019

When I first heard about AI chatbots, I was skeptical. Could a bot really hold a conversation as naturally as a human?

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My skepticism wasn’t unfounded — earlier chatbots I’d interacted with felt clunky, unable to handle anything beyond basic inquiries. But as AI technology has rapidly evolved, so have the capabilities of these chatbots.