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With the 2018 FIFA World Cup less than a year away, it is expected to be the biggest sporting event in history, meaning it will provide a huge opportunity for companies and brands to engage with people. Facebook's Regional Director for Central and Eastern Europe Robert Bednarski talks about the importance of focusing on mobile formats and video content creation to achieve success in marketing campaigns.
Today, matches are watched on the go
Mobile devices have become an integral part of our lives, and viewing video content finland whatsapp number list anywhere and anytime has become the norm today. Not long ago, during any major event, most people's eyes were glued to TV screens, but today, almost everyone has their own small screen in their pocket, which they can access at any second.
With the help of mobile devices, people can immerse themselves in the atmosphere of a sporting event and feel involved in a big event, which was already noticeable during the 2014 FIFA World Cup in Brazil. Then, during the month of football matches, 350 million people took part in exchanging opinions on Facebook, and the total number of user actions and reactions related to the championship exceeded three billion. The final match of the championship between Germany and Argentina remains to this day the most discussed game in the history of Facebook.
The method of the Republic
Mobile technologies force marketers to redefine all the rules of conducting marketing campaigns, because the mobile phone has become the closest and most constant companion of a modern person. Nothing provokes such an active exchange of opinions and ensures such intensive interaction between users as the presence of mobile devices in the hands of the vast majority of people. In addition, this device is with us always and everywhere - even when we watch TV.
With the 2018 FIFA World Cup less than a year away, it is expected to be the biggest sporting event in history, meaning it will provide a huge opportunity for companies and brands to engage with people. Facebook's Regional Director for Central and Eastern Europe Robert Bednarski talks about the importance of focusing on mobile formats and video content creation to achieve success in marketing campaigns.
Today, matches are watched on the go
Mobile devices have become an integral part of our lives, and viewing video content finland whatsapp number list anywhere and anytime has become the norm today. Not long ago, during any major event, most people's eyes were glued to TV screens, but today, almost everyone has their own small screen in their pocket, which they can access at any second.
With the help of mobile devices, people can immerse themselves in the atmosphere of a sporting event and feel involved in a big event, which was already noticeable during the 2014 FIFA World Cup in Brazil. Then, during the month of football matches, 350 million people took part in exchanging opinions on Facebook, and the total number of user actions and reactions related to the championship exceeded three billion. The final match of the championship between Germany and Argentina remains to this day the most discussed game in the history of Facebook.
The method of the Republic
Mobile technologies force marketers to redefine all the rules of conducting marketing campaigns, because the mobile phone has become the closest and most constant companion of a modern person. Nothing provokes such an active exchange of opinions and ensures such intensive interaction between users as the presence of mobile devices in the hands of the vast majority of people. In addition, this device is with us always and everywhere - even when we watch TV.