Create a total experience for your audience
Posted: Sat Jan 18, 2025 9:50 am
Where Fred Boot, producer of the musical Soldaat van Oranje, said in an interview in 2011 that the musical started as a running gag, it has since become a resounding success. In 2003, the realization became concrete and in the seven years that followed, all preparations were made. One thing is central to this: do things differently than others.
Recently, the musical Soldaat van Oranje became the longest-running show in lebanon mobile phone number list Dutch theatre history. With a whopping 1,095 performances, it broke the production The Phantom of the Opera. Where does its power lie and what can marketers learn from it?
Anyone who has seen the musical before will recognize it immediately: you are not visiting a musical, but you are experiencing a story. That starts with the location: former military airfield Valkenburg. Here an old hangar has been converted into the TheaterHangaar . Parking on the runway, reception by a doorman in uniform and a foyer that is in the hangar: it all ensures that the audience immediately gets 'into the story'.
Recently, the musical Soldaat van Oranje became the longest-running show in lebanon mobile phone number list Dutch theatre history. With a whopping 1,095 performances, it broke the production The Phantom of the Opera. Where does its power lie and what can marketers learn from it?
Anyone who has seen the musical before will recognize it immediately: you are not visiting a musical, but you are experiencing a story. That starts with the location: former military airfield Valkenburg. Here an old hangar has been converted into the TheaterHangaar . Parking on the runway, reception by a doorman in uniform and a foyer that is in the hangar: it all ensures that the audience immediately gets 'into the story'.