Building a good catalog is essential
Posted: Sat Jan 18, 2025 9:40 am
The catalog is one of the most important aspects of any online store, as it provides all the information necessary for customers to make a purchase decision. In addition, having a complete catalog with the right information can also offer an additional boost in search rankings, which ultimately creates a greater opportunity for discovery by potential consumers.
These are some of the points that Facebook says you should take into account to have a fully prepared catalog for the next sales season:
Product availability , pricing information and features must be up to date to avoid confusion and promote a smoother shopping experience .
Filling out all the fields in the product specifications will boost your product's appearance in search results, and will also promote conversion to sales. In addition, more detailed information will save the customer time, as they will not have to ask for specific features or additional information.
On social media, the visual aspect is a determining factor, so the catalogue should have attractive images that invite consumers to review the product. Adding several images covering different angles or situations also helps customers to better identify with the product and get a better idea about it.
One recommendation from Facebook is to use the same jamaica business email database product catalog for advertising campaigns and stores. This way, you can manage product inventory more efficiently and create a more complete campaign by doing it in a centralized manner.
Level up your strategy with collections
Holiday seasons are a great time for brand building, as they offer a unique opportunity for consumers to interact and identify with products. One way to take advantage of this feature is by creating season-specific collections, which can be seasonal products or themed campaigns. Here are some tips to make the most of this feature:
Collections are designed to attract more consumers, so it is important to build them based on their interests, through thematic collections linked to current trends or covering groups from sports fans to animal lovers.
Creativity is a key element both for the creation of collections and within the social media ecosystem. Therefore, taking these product sets a step further with colorful and attractive images, or more fun titles, can be a decisive factor.
It is advisable to maintain a varied price range with this sales model, so that it can be adjusted to the budgets of different buyers, taking into account that impulse purchases and purchases of up to 100 euros are very popular during this season.
This tool offers an opportunity to highlight best-selling products , as well as consumer favorites , acting as a hook for attracting new customers.
These are some of the points that Facebook says you should take into account to have a fully prepared catalog for the next sales season:
Product availability , pricing information and features must be up to date to avoid confusion and promote a smoother shopping experience .
Filling out all the fields in the product specifications will boost your product's appearance in search results, and will also promote conversion to sales. In addition, more detailed information will save the customer time, as they will not have to ask for specific features or additional information.
On social media, the visual aspect is a determining factor, so the catalogue should have attractive images that invite consumers to review the product. Adding several images covering different angles or situations also helps customers to better identify with the product and get a better idea about it.
One recommendation from Facebook is to use the same jamaica business email database product catalog for advertising campaigns and stores. This way, you can manage product inventory more efficiently and create a more complete campaign by doing it in a centralized manner.
Level up your strategy with collections
Holiday seasons are a great time for brand building, as they offer a unique opportunity for consumers to interact and identify with products. One way to take advantage of this feature is by creating season-specific collections, which can be seasonal products or themed campaigns. Here are some tips to make the most of this feature:
Collections are designed to attract more consumers, so it is important to build them based on their interests, through thematic collections linked to current trends or covering groups from sports fans to animal lovers.
Creativity is a key element both for the creation of collections and within the social media ecosystem. Therefore, taking these product sets a step further with colorful and attractive images, or more fun titles, can be a decisive factor.
It is advisable to maintain a varied price range with this sales model, so that it can be adjusted to the budgets of different buyers, taking into account that impulse purchases and purchases of up to 100 euros are very popular during this season.
This tool offers an opportunity to highlight best-selling products , as well as consumer favorites , acting as a hook for attracting new customers.