Importance of SEO in product and category sheets
Posted: Sat Jan 18, 2025 9:30 am
Okay, so we have the keywords linked to the brand on the site. Now it's time to see where we work on the transactional keywords . In other words, those of those people who are definitely looking for your products. All that traffic should go directly to where the crux of the matter is: the products. Therefore, those keywords should be worked on in the product sheets and in the categories.
Examples? Well, let’s continue with Pepito T-shirts. Keywords such as “original women’s t-shirts” or “original series t-shirts” should go into their respective categories. This way, the user will see different options and choose the one that best suits them. These keywords should be included in these category texts because they are not specific enough to go into a product sheet.
However, other keywords such as “Homer Simpson t-shirt” should be included in the product page that has the photo of this famous character. Why? Because it is clear that the search is much more specific and is looking for a specific product.
How to boost local SEO for your physical store
And what kind of keywords are left for the physical store? And, before that, where do I place the information related to it? Ok, let's go step by step. First: the keywords that you should incorporate are those ecuador business email database that are linked to your area (for example: "original t-shirts Madrid center"). Second: you should incorporate that information in a specific landing page focused on giving information about your physical store.
It will also be very important for your local SEO positioning that you thoroughly work on your Google My Business listing, incorporating all the data that the local user may need. A small Google Maps map showing the location or how to get there from, for example, the city center, is also helpful and will help you with local positioning.
But… what happens if Camisetas Pepito has a store in Madrid, another in Seville and another in Valencia? Well, we recommend that each of these stores has its own specific landing page where you can work on its specific keywords , its Google My Business and (by the way!) some carefully prepared metadata in which you incorporate the keyword with its respective location.
Good. You now have the basis for combining the SEO strategy of your e-commerce and that of your physical establishments . And if you accompany it with a well-organized web structure, the almighty Google will pat you on the back.
Examples? Well, let’s continue with Pepito T-shirts. Keywords such as “original women’s t-shirts” or “original series t-shirts” should go into their respective categories. This way, the user will see different options and choose the one that best suits them. These keywords should be included in these category texts because they are not specific enough to go into a product sheet.
However, other keywords such as “Homer Simpson t-shirt” should be included in the product page that has the photo of this famous character. Why? Because it is clear that the search is much more specific and is looking for a specific product.
How to boost local SEO for your physical store
And what kind of keywords are left for the physical store? And, before that, where do I place the information related to it? Ok, let's go step by step. First: the keywords that you should incorporate are those ecuador business email database that are linked to your area (for example: "original t-shirts Madrid center"). Second: you should incorporate that information in a specific landing page focused on giving information about your physical store.
It will also be very important for your local SEO positioning that you thoroughly work on your Google My Business listing, incorporating all the data that the local user may need. A small Google Maps map showing the location or how to get there from, for example, the city center, is also helpful and will help you with local positioning.
But… what happens if Camisetas Pepito has a store in Madrid, another in Seville and another in Valencia? Well, we recommend that each of these stores has its own specific landing page where you can work on its specific keywords , its Google My Business and (by the way!) some carefully prepared metadata in which you incorporate the keyword with its respective location.
Good. You now have the basis for combining the SEO strategy of your e-commerce and that of your physical establishments . And if you accompany it with a well-organized web structure, the almighty Google will pat you on the back.