When Twitter came along, my dream came alive again. I dreamed that customers would really be allowed to sit in the driver's seat . I dreamed of a world in which organizations fight with each other to be allowed to make the customer a good offer. An environment in which the transparency of social media and the internet offer advantages to the consumer. However, Twitter is not the sore point, it is the organizations themselves. But that is going to change.
I regularly have doubts about certain decisions. When looking for an colombia mobile phone number list electric toothbrush, I come across many types and brands. I need a new management book. My bike needs replacing. I keep hesitating between two or three brands. Finally, I throw it on Twitter, naming the brands. I get reactions from friends. But an offer from the brand itself? Unfortunately.
In my role, I regularly see the power of unexpected reactions from brands and organizations. People like to receive a message from the organization when the company is being talked about. It is still not self-evident that companies and institutions monitor social media for mentions of their own organization, brand or product. While it can have such a surprisingly positive effect.