AI provides useful customer insights Building and
Posted: Sat Jan 18, 2025 8:52 am
optimizing a lead generation funnel starts with understanding your customer’s journey. You want to meet them where they are at in every sales stage, with relevant content. What are their pain points? What kind of solution are they after? How do they talk about the issues they encounter? Outside of vaguely mapped personas and generalizations, AI is transforming our ideas around what a customer wants with the help of machine learning.
Social listening, combined with AI detection, is a broader example of this. It can help dig into the specific language used across social platforms to pinpoint trends and common keywords. Some AI-based companies are developing software to recognize voice patterns. For those selling over the phone, this could help gauge a prospect’s level of interest to better thailand telegram phone number list determine where to make efforts around following up. AI can help with personalization Think about this: 57 percent of buyers (B2B included) will depend on suppliers to anticipate their needs.
Generic pitches just won’t cut it for B2B marketing in 2020 and beyond. And honestly, presenting information to your potential customers in a way that’s both timely and suited to their needs isn’t too much to ask. Especially with how much data you’re collecting. The science of big data in B2B marketing is all about centralization. To get the most out of customer data, companies will need to move away from siloed marketing and sales systems.
Social listening, combined with AI detection, is a broader example of this. It can help dig into the specific language used across social platforms to pinpoint trends and common keywords. Some AI-based companies are developing software to recognize voice patterns. For those selling over the phone, this could help gauge a prospect’s level of interest to better thailand telegram phone number list determine where to make efforts around following up. AI can help with personalization Think about this: 57 percent of buyers (B2B included) will depend on suppliers to anticipate their needs.
Generic pitches just won’t cut it for B2B marketing in 2020 and beyond. And honestly, presenting information to your potential customers in a way that’s both timely and suited to their needs isn’t too much to ask. Especially with how much data you’re collecting. The science of big data in B2B marketing is all about centralization. To get the most out of customer data, companies will need to move away from siloed marketing and sales systems.