And, one who opens but hasn’t clicked through in months is different from the other two. Thus, you should further segment the inactive subscriber list based on their behavior (open and click through rate etc). This will help you with creating targeted re-engagement campaigns, which is the next step. Step list: try a re-engagement campaign before you say that final goodbye to all the email addresses on your list that are inactive, give your relationship with your subscribers another shot.
You should try to win them back with malaysia telemarketing list re-engagement campaigns. A re-engagement campaign involves sending an email (or series of emails) to reconnect with inactive subscribers and get them to re engage. While offering an incentive such as a free offer or discount is a good idea and works, it isn’t the only way. You can send a “checking in, are you still there” email like the typeform email below. Or, a friendly reminder email reminding them of why they got on your list.
Or, a personalized recommendation email to entice them to re-engage. Re-engagement email campaign step list: unsubscribe inactive subscribers finally, you can remove inactive users from your list if they don’t respond to your re-engagement emails. And, you don’t have to spend time and effort doing it manually, one by one. Imagine having to click unsubscribe for each of + subscribers! Instead, your esp (or email scrubbing tool) can help you with this. All you have to do is filter your list to show the inactive subscribers that are to be unsubscribed.
How to avoid email marketing burnout
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