Create an online advertising account and choose your keywords
I recommend starting with ads on Google, where about 90% of online searches take place. To create your ad, set up a Google AdWords account . Once you have learned how to use AdWords and have your first working ad campaign up and running, you can do the same on Bing, the second largest search engine owned by Microsoft.
Search engine ads are based on keywords, which sri lanka email list are words or groups of words that people use to find products, services, or other information on the Web.
To determine which words are most relevant to your business, find out which words your competition uses. Search for words and phrases that you think a customer would use and see which ads and results they generate. Google's Keyword Planner is also useful for determining which keywords are most likely to attract visitors to your website. If you're interested in learning more, read the article Choosing the Right Keywords for SEO where the tool is also presented that is useful for SEO.
The cost of keywords is established through an auction process, I recommend that you start with a few keywords for which you have not managed to obtain a good organic positioning. Over time you will quickly see which ones are performing better, and which ones are not, in relation to the amount you decide to budget for Pat-per-Click advertising. You can then take care of modifying the list of keywords in which you are investing.