SDR Responsibilities & Daily Tasks
Posted: Sat Jan 18, 2025 8:22 am
If You Have Both
Likely Need: SDR + BDR Team
Reason: You have a steady flow of inbound leads and you’re looking to aggressively grow your market share. Splitting the roles can sharpen focus and results.
Pro Tip: In lean startups, you might have one hybrid role that combines SDR and BDR tasks or you might outsource sales to a reputable agency. As you grow, specialize your team to maximize efficiency.
How SDRs and BDRs Collaborate
Though each role has a distinct focus, collaboration amplifies results:
Feedback Loop
BDRs share new market intel with SDRs and marketing—“We keep hearing about X pain point in the finance sector.”
SDRs share data on which messaging resonates with warm leads. This helps BDRs refine their outreach approach.
Marketing Alignment
Marketing campaigns can generate leads for SDRs while also sparking interest in potential BDR outbound lists (e.g., targeting the same persona that downloaded a whitepaper).
Pipeline Continuity
Both roles ensure the sales funnel remains full: BDRs feed top-of-funnel opportunities, SDRs qualify mid-funnel leads.
A strong SDR-BDR tandem creates a robust pipeline that fuels your sales organization with fresh opportunities and well-qualified prospects.
Conclusion
SDRs and BDRs serve as two critical engines driving your sales pipeline. While SDRs specialize in responding to and qualifying inbound leads, BDRs focus on proactively identifying new opportunities in unfamiliar markets. Each role is essential, but the one you prioritize depends on your current volume of inbound leads, growth strategy, and resource availability.
For companies flush with marketing-generated leads, an SDR team can turbocharge conversions. On the other hand, if you’re targeting new industries or territories, a BDR team is indispensable for opening doors and building initial brand awareness. In many cases, having both roles operating in tandem ensures a steady flow of fresh leads and well-qualified prospects, positioning your sales team for success.
For businesses not quite ready to scale internally or looking to quickly break into a new market, outsourcing the BDR role can be a strategic solution. Many companies partner with providers like Martal Group to support their SDR efforts by handling outbound lead generation and appointment setting. This ensures Account Executives always have bahrain cell phone number database a full pipeline of qualified leads, helping to maintain momentum and drive growth.
FAQs: SDR vs. BDR
1
Is a BDR higher than an SDR?
2
Do SDRs or BDRs make more money?
3
Is SDR the hardest sales job?
References
Business Development Strategic Growth Tips | Martal Group / Inbound B2B Lead Generation Strategies | Martal Group / Outbound B2B Lead Generation Strategies | Martal Group / Prospecting - Identify Ideal B2B Clients | Martal Group / Sales Cycle Development for B2B Tech Companies | Martal GroupA strong sales team is the most important aspect of every organization. Not only will they help you reach your targets, but they also play a key part in how your revenue engine functions.
Studies show that SDRs are accountable for generating 30-40 percent of revenue for the companies, which shows how crucial it is to get them right from the beginning and track results from day one.
To measure your sales development team’s performance, it is important that you set specific benchmarks based on company standards and quarterly goals.
Likely Need: SDR + BDR Team
Reason: You have a steady flow of inbound leads and you’re looking to aggressively grow your market share. Splitting the roles can sharpen focus and results.
Pro Tip: In lean startups, you might have one hybrid role that combines SDR and BDR tasks or you might outsource sales to a reputable agency. As you grow, specialize your team to maximize efficiency.How SDRs and BDRs Collaborate
Though each role has a distinct focus, collaboration amplifies results:
Feedback Loop
BDRs share new market intel with SDRs and marketing—“We keep hearing about X pain point in the finance sector.”
SDRs share data on which messaging resonates with warm leads. This helps BDRs refine their outreach approach.
Marketing Alignment
Marketing campaigns can generate leads for SDRs while also sparking interest in potential BDR outbound lists (e.g., targeting the same persona that downloaded a whitepaper).
Pipeline Continuity
Both roles ensure the sales funnel remains full: BDRs feed top-of-funnel opportunities, SDRs qualify mid-funnel leads.
A strong SDR-BDR tandem creates a robust pipeline that fuels your sales organization with fresh opportunities and well-qualified prospects.
Conclusion
SDRs and BDRs serve as two critical engines driving your sales pipeline. While SDRs specialize in responding to and qualifying inbound leads, BDRs focus on proactively identifying new opportunities in unfamiliar markets. Each role is essential, but the one you prioritize depends on your current volume of inbound leads, growth strategy, and resource availability.
For companies flush with marketing-generated leads, an SDR team can turbocharge conversions. On the other hand, if you’re targeting new industries or territories, a BDR team is indispensable for opening doors and building initial brand awareness. In many cases, having both roles operating in tandem ensures a steady flow of fresh leads and well-qualified prospects, positioning your sales team for success.
For businesses not quite ready to scale internally or looking to quickly break into a new market, outsourcing the BDR role can be a strategic solution. Many companies partner with providers like Martal Group to support their SDR efforts by handling outbound lead generation and appointment setting. This ensures Account Executives always have bahrain cell phone number database a full pipeline of qualified leads, helping to maintain momentum and drive growth.
FAQs: SDR vs. BDR
1
Is a BDR higher than an SDR?
2
Do SDRs or BDRs make more money?
3
Is SDR the hardest sales job?
References
Business Development Strategic Growth Tips | Martal Group / Inbound B2B Lead Generation Strategies | Martal Group / Outbound B2B Lead Generation Strategies | Martal Group / Prospecting - Identify Ideal B2B Clients | Martal Group / Sales Cycle Development for B2B Tech Companies | Martal GroupA strong sales team is the most important aspect of every organization. Not only will they help you reach your targets, but they also play a key part in how your revenue engine functions.
Studies show that SDRs are accountable for generating 30-40 percent of revenue for the companies, which shows how crucial it is to get them right from the beginning and track results from day one.
To measure your sales development team’s performance, it is important that you set specific benchmarks based on company standards and quarterly goals.