Want to know some tips to improve the results of your marketing emails? Check out the following points!
Personalize emails by personas
If you are developing an Inbound Marketing project , you know that personas are essential for your lead nurturing strategy to be effective, right?
Since we're talking about Inbound Marketing, how about watching a video on the subject?
Therefore, correctly segmenting your contact bulgaria phone number resource base will help you create personalized content and texts for your B2B email marketing campaigns.
Make targeted campaigns
It is essential to segment your base by interest, always respecting the LGPD . This way, you separate leads that no longer wish to be on the list and still have rich information about content preferences.
Perform A/B testing for email subject lines
The best way to know which type of subject generates the most interest is to develop A/B tests with your base.
This way, you will identify points that attract more attention for future emails. And don't forget to continue with more A/B tests, in order to continue improving the open rate .
Include a trigger in your email
What is the function of B2B email marketing, besides informing the person who will receive the message? To convert !
Yes. If you’re only using emails to communicate, you’re leaving a conversion opportunity on the table. And if your lead moves forward in your sales funnel , they’re more qualified to raise their hand in the future.
Try adding other content of interest to the lead at the end of your campaign !
Find out the best day and time to make the shipment
There is no set recipe for identifying which days have the best performance for opening your emails.
And A/B testing is a great tactic to find the best days and times. Create a sending schedule and then analyze the campaigns that perform best .
Conclusion
Serving both Digital Marketing and a company's CRM strategies, email helps activate and maintain leads , keeping them in touch with the company. Personalized messages help create empathy for the brand, facilitating the formation of solid partnerships , which is essential in the B2B market.
Another tip is to rely on marketing automation platforms to make things easier. There are some complete options on the market for this, such as: ActiveCampaign , HubSpot and RD Station . Did you like the content? Then take the opportunity to download our rich material on 10 email flows !