The GROWS process works in this order: G - Gather Ideas R - Rank Ideas O - Outline Experiments W - Work S - Study Data Let's look at each of them. G - Gather Ideas - Gather ideas A great place to start is a company-wide spreadsheet of ideas that come up at any given time. How we organized our growth backlog using the conversion funnel (or pirate metrics) as a guide, ranging from awareness, acquisition, activation, retention, revenue, and referrals. You can take this a step further by holding a formal brainstorming session with the entire company or multiple teams, depending on the size of the company.
it’s best to learn how to brainstorm like chinese overseas british data a Googler. In simple terms, the growth team gets each person to brainstorm on their own around a specific stage of the conversion funnel, such as user acquisition. Then everyone comes together to pitch their best, most creative, and innovative ideas to begin compiling a ranking. Every person must: Know your audience Think 10 times Make a prototype of the idea said R - Rank Ideas - Rank ideas The next step is to rank or prioritize your ideas. If you look at our previous analysis on how to prioritize your growth, we outline a ranking scheme.
You can use that or, since we’re focusing on experimentation, you can create any simple ranking system that helps you rank the best ideas. Such as: What we like about this system is the semi-scientific approach. A good tip is to make every decision quantitative. The image above shows a mixed bag, meaning ideas at different stages of the conversion funnel. In reality, it’s best to focus on one stage at a time. O - Outline Experiments - Plan your experiments Now that you have a top-ranked idea, you can start experimenting. The key here is to design a test that will test whether a particular idea/channel/approach will succeed or fail.