By Dalí Veliz
Marketing4eCommerce Editor
LSocial media has become the primary means for businesses and brands to interact with their consumers and, therefore, attract more traffic to their websites and boost conversions . For this reason, it has become essential for both B2C and B2B businesses to implement new and improved strategies on their social platforms.
Likewise, the constant and efficient monitoring of the performance of these strategies has become very important. This is proposed as a way of measuring and demonstrating the ROI of these campaigns. In other words, it allows the efficiency of the campaigns to be evaluated in contrast to the investment made, through conversions, views and traffic bangladesh business email database obtained with them. On the other hand, having a better understanding of these strategies, thanks to the analysis of their performance, allows companies to create content that is more in line with the demands and tastes of their audience.
Furthermore, based on this knowledge, companies can make more elaborate strategic decisions, specifically targeting the aspects that need more attention according to what the performance of social networks demonstrates. This, of course, taking into account the position of the brand compared to its different competitors and the needs of the community.