“Sharing knowledge is creating knowledge,” a statement by Jeroen Zweers of Dirkzwager, one of the speakers at The Social Conference . During this annual conference, speakers will speak who are all involved with social media. Why does a statement like this stick with you? Because it hits the core and turned out to be the common thread for the conference, where many of the presentations were about internal social media. A report of the day, plus the most important tips.
Social networks
My ability to attend the conference was a result of the power of Twitter. My card was granted to me, without the giver knowing who I was. Granting each other something is one of the building blocks of this social network and social media in general.
But how do you get a network going, people moving who are not used to sharing bolivia mobile phone number list Nathalie Soeteman and Elbrich Raessen spoke in the Grote Zaal about their experiences with setting up an internal (social) intranet. Nathalie from SNS Bank, Elbrich from the corporate environment of SNS Reaal. Two different parts of the same company, but with one similar goal; sharing knowledge and facilitating interaction.
I later hear Nathalie Soeteman's informal approach in the Microsoft story. Facilitating employees, giving them a face (literally and figuratively) turns out to be the key to (internal) change at SNS Bank. Not looking at employees who do not want to participate in the change, but giving those who are leading the way handles and stimulating them.
And once in motion, it is, just like with external community management, important to keep talking to each other. Connecting people on themes, starting conversations and keeping them alive. All factors for successful internal social behavior and lasting success.
Support base
How different is the formal path that was initiated from corporate communication at SNS Reaal. And although there too the same goal is the starting point, namely connected employees, that has to be done on a new platform, because Yammer is not allowed for security reasons. And that is difficult if there is not enough budget to do that.