First click, where the conversion value is attributed to the ad that received the first click and its corresponding keyword.
Linear – distributes attribution for a conversion across all ad interactions in the path equally.
Time-based decay , which places more value on ad interactions that occur closer to a conversion.
Based on position , it attributes 40% of the value of a conversion to both the first and last ad interaction, as well as the corresponding keywords, while the remaining 20% is distributed among the other interactions.
to a conversion based on historical data for that conversion bahrain business email database action. It differs from other attribution models because it uses conversion data from your account to calculate the actual contribution of each interaction in the conversion path.
In addition to offering a much clearer view of consumer behavior and a better panorama that allows for more informed decisions to be made about the distribution of advertising investment, this change also responds to the upcoming disappearance of third-party cookies, since the data projections made by the algorithms will be the ones that fill the information gaps when plotting conversions , a model that, although it does not improve the aspect of data privacy by itself, does offer more information to advertisers in the next scenario in which they will not be able to directly link the user with the last action.