10 voices on how to work on reputation and branding in the era of value-based consumption [Women Forward]
Posted: Sat Jan 18, 2025 6:10 am
By Noelia Fraguela
Marketing4ecommerce Content Manager
PFor the third consecutive year, we had the pleasure of organizing, together with AxiCom Spain, the private virtual debate Women Forward , an event in which 10 women from different sectors and decision-making levels participated, who stand out for helping to empower the role of women in their industries.
The meeting aims to give visibility to highly valuable professional women in a market that needs more (much more) Girl Power. But, above all, it functions as a space to share experiences and to reflect on how companies have changed and adapted to the new economy in a technological and post-pandemic era.
New challenges, new strategies
The focus was on reputation , sustainability , corporate bahamas business email database social responsibility , inclusion and communication strategies in the face of new social platforms. The meeting was moderated by the director of Marketing4ecommerce, Rubén Bastón and by the Country Manager of Axicom, Mónica González Ortín , who was also among the speakers. The participants were:
Alicia Vicente , PR Manager of PC Components
Ariadna Hernandez , CISCO Director of Communications
Catalina García , Head of Marketing at n26
Elena González Gallego , Digital and Social Media Director at Iberdrola
Mariana Lopez , UPS Marketing Director
Laura Arranz, Marketing and Communications Director at Ibermática
Mercedes Gómez Varela , Senior Partnerships & Alliances Manager Iberia at Worldline Global
Raquel González, Dircom of The Fork
Soraya García Merino , Managing Director of Tradedoubler
Marketing4ecommerce Content Manager
PFor the third consecutive year, we had the pleasure of organizing, together with AxiCom Spain, the private virtual debate Women Forward , an event in which 10 women from different sectors and decision-making levels participated, who stand out for helping to empower the role of women in their industries.
The meeting aims to give visibility to highly valuable professional women in a market that needs more (much more) Girl Power. But, above all, it functions as a space to share experiences and to reflect on how companies have changed and adapted to the new economy in a technological and post-pandemic era.
New challenges, new strategies
The focus was on reputation , sustainability , corporate bahamas business email database social responsibility , inclusion and communication strategies in the face of new social platforms. The meeting was moderated by the director of Marketing4ecommerce, Rubén Bastón and by the Country Manager of Axicom, Mónica González Ortín , who was also among the speakers. The participants were:
Alicia Vicente , PR Manager of PC Components
Ariadna Hernandez , CISCO Director of Communications
Catalina García , Head of Marketing at n26
Elena González Gallego , Digital and Social Media Director at Iberdrola
Mariana Lopez , UPS Marketing Director
Laura Arranz, Marketing and Communications Director at Ibermática
Mercedes Gómez Varela , Senior Partnerships & Alliances Manager Iberia at Worldline Global
Raquel González, Dircom of The Fork
Soraya García Merino , Managing Director of Tradedoubler