What stuck?
What did we learn from our visit to SXSW Interactive this year? This stuck with us:
Social media really matters : take it 300% seriously, it is not only the lifeline with belgium mobile phone number list your customers, but a stage for a valuable emotional moment with your brand.
Empower your employees so that everyone is able to act in the spirit of your brand.
Make sure all design decisions relate to your brand and conversion.
Always go for a two way approach. developing new products that are possible through new technology. Link possibilities to relevance.
Take responsibility. Don't get lost in content marketing that is soaked with advertising and that distracts you from your real reason for being as a brand. Make sure the basics are in order: that you know what content your customers need from you, what you can really help them with.