Explanation: why
Drakestein Process Communication NotificationThe presence of a police helicopter 'communicates', just like a fire engine or the unexpected closing of a store. Before the public draws its own conclusions, providing process communication can provide a solution. Explain why the helicopter was deployed, for example because it is standard procedure. Reporting that it is standard to deploy a certain resource in this type of crisis can help prevent rumours. It is therefore advisable to think about the content of reports via P2000 and CIN. After all, everything is visible.
, this is already known, so to speak, before the austria mobile phone number list trauma helicopter has even taken off. An incorrect description in the first report can also have an effect on the perception of the incident in the outside world, so that a correction may be necessary later. Think of the call for a fire that later turns out not to be a fire. The communications department must take into account that they will receive questions about everything that is visible. And be able to provide an explanation of the process.
Online environmental analyses essential for process communication
The responsibility to communicate about the process falls under the responsibilities of the organization itself. Process communication ensures that you connect and stay connected with 'the experience of' your audience. Environmental analyses are indispensable: you must continuously monitor the outside world and 'bring it in'. In other words: as an organization, you must know what questions, feelings or rumors are alive, and what actions people are taking in the crisis. And act on that immediately, on those platforms where your audience is present. Not communicating is not only also communicating, you also lose control of your own communication in crisis situations. If you yourself, or your logical partners, are absent from those platforms where the public is talking about a crisis, others will take your place.
This also applies to your partners in a crisis. If a partner is absent from the platforms where a crisis is discussed, you should not feel forced to step in, but provide for the information needs of the outside world yourself. We should point out to these organizations their responsibility. Every organization can always tell what it plans to do, why it does things the way it does or why it cannot do something. It reduces the pressure on process communication. Communicating about the process has become indispensable for communication in crisis situations!
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