How to optimize the mobile SEO of a website
Posted: Sat Jan 18, 2025 5:50 am
Optimizing SEO for mobile is a fundamental part of any website and brand that really wants to rank in search engines. Why? Well, search engines take into account both versions of the site and evaluate certain technical and content aspects, depending on which your page will or will not increase its ranking.
Achieving these optimizations on both platforms, both desktop and mobile, is very beneficial for your brand, because the better positioning you have, the more potential customers you will get.
Today you will discover how to optimize the mobile SEO mongolia b2b leads of a website, so pay attention to the following tips:
1. Responsive designOptimize your website's mobile SEO
This point is essential for any website that wants to be optimized for mobile. In fact, search engines show different results if we search from different devices. Responsive design is adaptive; depending on the screen of the device used, the elements on the screen will change their position and adapt for a better user experience.
2. Improve navigation
The more user-friendly the navigation of your mobile website is, the better. Search engines “reward” pages with good rankings whose texts, Calls To Action, menus and navigation are friendly to users on mobile devices. They evaluate this with bounce rates, responsive design, etc.
3. Loading time
While the loading time for a website should not be more than two seconds, on mobile devices it should be much less, it should be one second. In fact, there is a tool called PageSpeed Insights from Google that can measure how fast your website loads on mobile devices, and what improvements should be made to make it faster, optimizing SEO.
4. Reduce the weight of the images
One of the fundamental steps when optimizing the SEO of a mobile website is to try to reduce the weight of the images, achieving an even faster loading speed. Make sure that the background images, galleries, etc. have a good size.
5. Custom buttons
One of the main problems with desktop design versus responsive design is that users cannot easily click on buttons because the size is not adapted, and navigability is compromised. Try to design buttons large enough to be visible on both platforms, and that they adapt correctly on the mobile version.
6. Avoid incorrect redirects
If you have a mobile version of your website, it is important that all links also take the user to the mobile version, and not to the desktop version, as this will affect the user experience and also the SEO optimization you have performed.
7. Include a sitemap file for the mobile version
Using Google Webmaster Tools, place a sitemap on the mobile version of your website with the specific URLs you want to be indexed.
8. Shorten the texts on the most visited pages further
One way to optimize the SEO of your mobile version is to measure which pages are most visited by these devices and reduce the text on them, achieving a more fluid reading from cell phones or tablets.
Always make contact information visible
If a user enters your website from their mobile, they are probably interested in communicating with you, knowing where your business is, their number, etc. Make sure that this information is in the header or footer of your entire website.
9. Friendly URLs
The shorter and more specific your URLs are, the better. Both for positioning in Google and for mobile browsing. Above all, in your blog posts, try to have short and concise URLs that include the keywords you want to rank for.
10. Use the best keywords
Mobile users prefer direct searches and usually follow the search engine's suggestions to find what they need. Use a tool like KeywordTool to find the right keywords.
11. Optimize local search
Performing SEO search optimization if your business is a physical store is the best thing you can do. Enter related keywords and always fill out the Google My Business page, specifying your business data. Additionally, on the mobile web, remember to include the location of the store in several sections, insert the map and include the phone number.
Conclusion
Even if you think that mobile SEO optimization may seem a bit tedious, it is really important to do it. Whether you are creating a mobile version of your website or optimizing the desktop version for mobile, remember that at least half of searches are done on these types of devices, so don't wait any longer!
Achieving these optimizations on both platforms, both desktop and mobile, is very beneficial for your brand, because the better positioning you have, the more potential customers you will get.
Today you will discover how to optimize the mobile SEO mongolia b2b leads of a website, so pay attention to the following tips:
1. Responsive designOptimize your website's mobile SEO
This point is essential for any website that wants to be optimized for mobile. In fact, search engines show different results if we search from different devices. Responsive design is adaptive; depending on the screen of the device used, the elements on the screen will change their position and adapt for a better user experience.
2. Improve navigation
The more user-friendly the navigation of your mobile website is, the better. Search engines “reward” pages with good rankings whose texts, Calls To Action, menus and navigation are friendly to users on mobile devices. They evaluate this with bounce rates, responsive design, etc.
3. Loading time
While the loading time for a website should not be more than two seconds, on mobile devices it should be much less, it should be one second. In fact, there is a tool called PageSpeed Insights from Google that can measure how fast your website loads on mobile devices, and what improvements should be made to make it faster, optimizing SEO.
4. Reduce the weight of the images
One of the fundamental steps when optimizing the SEO of a mobile website is to try to reduce the weight of the images, achieving an even faster loading speed. Make sure that the background images, galleries, etc. have a good size.
5. Custom buttons
One of the main problems with desktop design versus responsive design is that users cannot easily click on buttons because the size is not adapted, and navigability is compromised. Try to design buttons large enough to be visible on both platforms, and that they adapt correctly on the mobile version.
6. Avoid incorrect redirects
If you have a mobile version of your website, it is important that all links also take the user to the mobile version, and not to the desktop version, as this will affect the user experience and also the SEO optimization you have performed.
7. Include a sitemap file for the mobile version
Using Google Webmaster Tools, place a sitemap on the mobile version of your website with the specific URLs you want to be indexed.
8. Shorten the texts on the most visited pages further
One way to optimize the SEO of your mobile version is to measure which pages are most visited by these devices and reduce the text on them, achieving a more fluid reading from cell phones or tablets.
Always make contact information visible
If a user enters your website from their mobile, they are probably interested in communicating with you, knowing where your business is, their number, etc. Make sure that this information is in the header or footer of your entire website.
9. Friendly URLs
The shorter and more specific your URLs are, the better. Both for positioning in Google and for mobile browsing. Above all, in your blog posts, try to have short and concise URLs that include the keywords you want to rank for.
10. Use the best keywords
Mobile users prefer direct searches and usually follow the search engine's suggestions to find what they need. Use a tool like KeywordTool to find the right keywords.
11. Optimize local search
Performing SEO search optimization if your business is a physical store is the best thing you can do. Enter related keywords and always fill out the Google My Business page, specifying your business data. Additionally, on the mobile web, remember to include the location of the store in several sections, insert the map and include the phone number.
Conclusion
Even if you think that mobile SEO optimization may seem a bit tedious, it is really important to do it. Whether you are creating a mobile version of your website or optimizing the desktop version for mobile, remember that at least half of searches are done on these types of devices, so don't wait any longer!