And these kinds of games
Posted: Sat Jan 18, 2025 5:42 am
Traffic is nice, but interaction is nicer! Companies know all too well that a lot of likes or clicks no longer outweigh real valuable interactions with your brand. Not only does it ensure more involvement with your product, it also ensures a viral spread on social media.
After all; the more reactions (and shares), the more people will see the message. That is why companies do everything they can to stimulate these interactions on social media. Sometimes that goes well, but unfortunately often quite wrong. I will list 5 do's & don'ts for you, based on practical examples from companies on Facebook and Twitter.
Do's: How to Encourage the Reader to Respond
Let's start with the do's. What should you do to stimulate the conversation? How do you stimulate the reader in a good and strategic way to place his reaction?
1. Be relevant
It is crucial to stick to your brand values on social media. A useful bahamas mobile phone number list reminder is to ask yourself with every update whether it has anything to do with your brand or can be traced back to your brand. Formulate a strategy for social media with your colleagues, in which you clearly map out what does and does not fall under the values of your brand on social media. The example below from Marktplaats is not only fun, but also relevant. After all, everything revolves around the price on Marktplaats.
Screenshot 2014-03-31 at 17.47.12
2. Be original
The trends and hypes in social media land change as fast as light. What was popular half a year ago is already very outdated. Companies are constantly trying to find new ways to provoke interactions. Such as games, the word search as Albert Heijn placed in June last year was very clever at the time. We know it by now.
cheese word search AH
as Pickwick shows below, also come along very regularly. So not so 'special' anymore.
pickwick puzzle
The Facebook contest below is a year old, at the time it felt very original. And with success, the message got a lot of reactions.
solstafir t-shirt campaign
Many brands are now doing similar actions, such as the example below from Jamin. The action is still not over and the future winner will win more than 40,000 sweets. A good example of an original action. But how long will it take before this concept also comes out of our noses?
Screenshot 2014-03-31 at 17.57.40
In short: don't be a copycat, make sure you keep experimenting. The most effective is when you are the first to post innovative content (in an original format). So think about a really original approach to your message.
3. Be funny
Humor always works, of course, also when it comes to interactions. Read this previous article about that , full of tips for using humor in your posts. Humor keeps your brand light and takes it out of the corporate atmosphere. Skittles received many interactions with the example below.
RT parody skittles, humor
Of course, you expect humor in a message from Comedy Central. Do you hang your toilet roll the A way or the B way?
German Comedy Central, toilet roll A or B
4. Give your audience a voice
What is more fun than letting your target group help determine what your product looks like or how you present yourself? Firstly, you give them the feeling that they are important, secondly, you also know for sure that the best choice will be presented. Like this example of General Electrics: which cover photo should they choose?
cover photo general electric
The example below from Walmart is also an example of using your community smartly. Of course, there is a good chance that the most popular product on Facebook also sells best in the store.
Screenshot 2014-03-31 at 18.10.51
5. Let your target group share knowledge
People like to show off how much they know. In addition, people are often aware that their comments on a company page on Facebook will be seen by friends. After all, the comment will also end up in the newsfeed of many of your friends. Subconsciously (or consciously) this probably plays a role in the example below. People like to show off their film knowledge. The post below therefore received more than 1,000 comments.
Screenshot 2014-03-31 at 18.14.50
Don'ts: Don't do this!
Part two, what should you definitely not do if you want people to share and comment on your post? 5 absolute don'ts.
6. Calls for spam
Interactions are fun, but you can also go too far. Some companies want interactions so badly, and show it so strongly, that it comes across as a bit hopeless. What does the message below have to do with the brand values of online clothing store Supré?
Screenshot 2013-09-26 at 16.21.34
Ikea can do it too. The only bright spot is that this is fortunately something relevant. After all, the Billy is one of their most famous cabinets. And admittedly: it gave Ikea a lot of reactions.
Screenshot 2014-03-31 at 18.23.38
7. Being a copycat
We already talked about it in the do's; don't be a copycat. Everyone copies each other. It's part of it. You get inspiration somewhere on social media and then translate that into a post for your own company page. But be careful: a copy within your own industry will earn you a lot of penalty points.
After all; the more reactions (and shares), the more people will see the message. That is why companies do everything they can to stimulate these interactions on social media. Sometimes that goes well, but unfortunately often quite wrong. I will list 5 do's & don'ts for you, based on practical examples from companies on Facebook and Twitter.
Do's: How to Encourage the Reader to Respond
Let's start with the do's. What should you do to stimulate the conversation? How do you stimulate the reader in a good and strategic way to place his reaction?
1. Be relevant
It is crucial to stick to your brand values on social media. A useful bahamas mobile phone number list reminder is to ask yourself with every update whether it has anything to do with your brand or can be traced back to your brand. Formulate a strategy for social media with your colleagues, in which you clearly map out what does and does not fall under the values of your brand on social media. The example below from Marktplaats is not only fun, but also relevant. After all, everything revolves around the price on Marktplaats.
Screenshot 2014-03-31 at 17.47.12
2. Be original
The trends and hypes in social media land change as fast as light. What was popular half a year ago is already very outdated. Companies are constantly trying to find new ways to provoke interactions. Such as games, the word search as Albert Heijn placed in June last year was very clever at the time. We know it by now.
cheese word search AH
as Pickwick shows below, also come along very regularly. So not so 'special' anymore.
pickwick puzzle
The Facebook contest below is a year old, at the time it felt very original. And with success, the message got a lot of reactions.
solstafir t-shirt campaign
Many brands are now doing similar actions, such as the example below from Jamin. The action is still not over and the future winner will win more than 40,000 sweets. A good example of an original action. But how long will it take before this concept also comes out of our noses?
Screenshot 2014-03-31 at 17.57.40
In short: don't be a copycat, make sure you keep experimenting. The most effective is when you are the first to post innovative content (in an original format). So think about a really original approach to your message.
3. Be funny
Humor always works, of course, also when it comes to interactions. Read this previous article about that , full of tips for using humor in your posts. Humor keeps your brand light and takes it out of the corporate atmosphere. Skittles received many interactions with the example below.
RT parody skittles, humor
Of course, you expect humor in a message from Comedy Central. Do you hang your toilet roll the A way or the B way?
German Comedy Central, toilet roll A or B
4. Give your audience a voice
What is more fun than letting your target group help determine what your product looks like or how you present yourself? Firstly, you give them the feeling that they are important, secondly, you also know for sure that the best choice will be presented. Like this example of General Electrics: which cover photo should they choose?
cover photo general electric
The example below from Walmart is also an example of using your community smartly. Of course, there is a good chance that the most popular product on Facebook also sells best in the store.
Screenshot 2014-03-31 at 18.10.51
5. Let your target group share knowledge
People like to show off how much they know. In addition, people are often aware that their comments on a company page on Facebook will be seen by friends. After all, the comment will also end up in the newsfeed of many of your friends. Subconsciously (or consciously) this probably plays a role in the example below. People like to show off their film knowledge. The post below therefore received more than 1,000 comments.
Screenshot 2014-03-31 at 18.14.50
Don'ts: Don't do this!
Part two, what should you definitely not do if you want people to share and comment on your post? 5 absolute don'ts.
6. Calls for spam
Interactions are fun, but you can also go too far. Some companies want interactions so badly, and show it so strongly, that it comes across as a bit hopeless. What does the message below have to do with the brand values of online clothing store Supré?
Screenshot 2013-09-26 at 16.21.34
Ikea can do it too. The only bright spot is that this is fortunately something relevant. After all, the Billy is one of their most famous cabinets. And admittedly: it gave Ikea a lot of reactions.
Screenshot 2014-03-31 at 18.23.38
7. Being a copycat
We already talked about it in the do's; don't be a copycat. Everyone copies each other. It's part of it. You get inspiration somewhere on social media and then translate that into a post for your own company page. But be careful: a copy within your own industry will earn you a lot of penalty points.