Manual: how to do SEO analysis of competitors and increase positions and traffic. Fill out the brief

[[email protected]]

In the spring of 2021, we began collaborating with USAID's Competitiveness, Trade, and Jobs Project in Central Asia.
They organized a customized training on social media marketing.

A little about the project
The project is aimed at developing export potential and creating jobs in the fruit and vegetable, tourism, transport and logistics sectors in five Central Asian countries.

We talked about promoting tourism businesses. costa rica whatsapp number list More than 115 participants from 5 CIS countries applied for our course.

Online training was conducted via Zoom, in Russian in the format of a presentation and demonstration of advertising offices. Lectures were also recorded and subsequently published on a private USAID YouTube channel. Recordings of lectures, presentations and handouts were provided to students daily and remain at their disposal.
The training program included 6 days - 4 days of theoretical knowledge and 2 days of practical classes: five days were devoted to targeted advertising, the final day to the basics of SMM marketing.

There were two trainers and one mentor working at the training. On their part, daily work was carried out, it consisted of preparing presentation materials and conducting lectures, checking assignments from participants, filling out accompanying documentation and feedback from participants.

Goals and objectives
The training program was individually developed to meet the interests and needs of the participants. The main objective was to teach and prepare the participants for independent work with advertising in social networks . Especially for this, we prepared materials for study using examples from the tourism industry and used the results of real tourism companies with which we cooperated, hiding confidential data, of course. The direction and region in which the training participants are developing their business were also taken into account.

How we brought the tour operator Kyrgyz Concept to the TOP of Google search
At the start of the work, the concept.kg website was completely updated, with no basic settings and zero indexing...