From here, we will tell you the 4 steps to do inbound marketing for small businesses that want to do digital marketing and get results.
The first step of the inbound strategy is to provide the audience with quality content, that is, a strategy focused on generating and distributing relevant content with the goal of attracting and maintaining an audience and, ultimately, generating revenue through customer behavior. s
Content marketing is a tool that helps us attract and convince customers who need a lot of information during the purchase process, that is, we create content such as blog posts, videos, downloadable PDFs, etc. that address the doubts of our potential customers and help them make a purchase decision (of our product). In addition, the more complex the product being sold, the more important content marketing becomes, because this means that if we sell software, we will have to explain it better and in more detail than if we sell a line of swimsuits. In general, the most complex is also the most expensive.
In our company, we can start writing a blog, where we spread interesting information on topics related to our industry, open debates and provide useful and concise information to our customers. In this way, we will get more website traffic and provide value to our customers and prospects.
2. Capture leads
Once we have content, it is recommended to spread it on social networks to increase the reach of the content and reach new potential customers, and it is necessary for us to capture the interest of traffic that visits our website so that they become leads.
We find the answer on buy afghanistan whatsapp number database the web, which provides us with a great opportunity to collect information about web visitors, since we can get their emails from them. You will wonder: how do we get the emails of our customers? We get it by providing content of great value, i.e. a white paper or an e-book where the customer leaves their data with us, and we will subsequently send them an email (or a flow of emails) with the necessary information the customer needs, but this time simpler, for example in the form of a video or a checklist.
On the other hand, it is crucial that in the awareness stage - when the customer discovers that he has a problem or a desire and starts researching solutions, or when he already knows that he has this problem/desire and is looking for ways to solve it/satisfy it -, we collect the emails of our customers, and the content must be aimed at solving the customer's problems, not focusing on the products that the company sells. That is, if we have a fumigation company, we focus not on our insecticides, but on the problems with bugs that the customer may have, the causes of their occurrence, etc.
Also worth mentioning in this section is the sales funnel, which is the journey a visitor takes to your website, from the first time they see it on Google to the final goal of making a purchase.