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Engagement on content is up to 8 times higher

Posted: Sat Jan 18, 2025 4:37 am
by Bappy32
In’s strategic choice to give content marketing a central role was clearly noticeable last year. For example, blogs from influencers were given a prominent place and relevant suggestions from Pulse were added to the personal stream of updates. LinkedIn also recently introduced the Content Marketing Score and Trending Content indexes. How can companies optimally combine their content and connections?


Marcel Molenaar will be speaking about this during the upcoming Midsummer Night at the Night of Content Marketing . In a preliminary interview he will provide us with practical knowledge.

That LinkedIn is useful as a personal address book for business relations, afghanistan mobile phone number list we quickly saw in the Netherlands. Our healthy commercial spirit even ensured the highest penetration rate worldwide in the first years after LinkedIn was launched in 2003. But LinkedIn now offers more than just sharing profile information and personal updates. “In the past eighteen months, LinkedIn has put a lot of effort into content marketing, to make the platform more attractive. LinkedIn is of course still important as an HR platform for talent solutions, but engagement is up to eight times higher on content than on jobs,” Marcel explains.

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There is no ambiguity about why content marketing is relevant for companies. “Research shows that 60 percent of the decision-making process has actually already been completed before potential customers contact an organization. People orient themselves online and go to all kinds of social media in search of information about products and services that they are considering. This means that the content that is distributed via these platforms influences the image that people form about your organization, your reputation, your product, your services and your quality. It is therefore important to ensure that your organization is in the best possible position. So that you do not fall by the wayside in the first consideration phase.”