10 content strategies for SMEs

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Think about your favorite brand. What makes it so special to you? It probably offers you convenience, meets your tastes and needs, and pleasantly surprises you with each of its products and the newsletters it sends to your email. Well, that act of delighting customers is what you must achieve with yours. How do you do it?

Content strategies for SMEs are essential in bahrain lists this process and there are several points that you should not overlook.

1. Define and segment the user : who are your products or services aimed at? Answering this question will be the basis for getting to know and understanding your customer better, meeting their needs, knowing what content interests them, attracting them and getting them involved with what you offer.

2. Set SMART goals : that is, they must be specific, measurable, attainable, relevant and completed within a time frame with a deadline. For example, increase your number of customers by 30% by the launch of your new product line on February 10, 2017.

3. Analyze your brand's external and internal situation : Conduct a SWOT analysis to identify the strengths, opportunities, weaknesses and threats you face. This will allow you to determine the path your website should follow and the type of information to develop.