How to Attract Customers If You Sell Clothes Online
Posted: Sun Jan 12, 2025 8:23 am
We will create a turnkey website and promote it
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Sooner or later, all clothing store owners face a choice: sell on marketplaces or develop their own sales channels - websites and social networks?
When deciding to work with a marketplace, entrepreneurs most often want to first solve the issue of promotion and customer acquisition. Therefore, in this article we will consider in detail everything related to advertising.
There are 2 options for promotion:
Inside the marketplace
Advertising outside the marketplace
Methods of promotion within the marketplace
As with all other marketplaces, promotion on the Wildberries platform can be paid or free.
Free promotion
The main free promotion tool on Wildberries is
Internal optimization (work on account quality)
The time when you could simply post a product on Wildberries and start selling is long gone. Now entrepreneurs need to work on the reputation of their store and improve the card of each product. Unlike paid promotion, the seller in this case invests not money, but time.
Methods for improving the quality of an account:
Participation in promotions . The marketplace constantly holds promotions and invites sellers to participate in them. Participation in promotions will help make the first sales and collect reviews. Even if it is not entirely profitable for you, you cannot refuse offers, otherwise the rating of the cards will decrease.
Rating and reputation of the store. The more good reviews and ratings you have as a seller, the higher your cards are in the TOP on WildBerries;
Working with the card.
The position of the product card is affected by:
- The colorfulness and brightness of the image;
- Description using keywords;
- Sale of a quality product that encourages buyers to leave positive reviews;
- Traffic and the number of interested users (not necessarily buying, but browsing);
- Working with redemption;
- Quality feedback (you need to communicate with buyers, track the location of the product so that they are happy).
You can read more about these parameters in our article
https://www.synapse-studio.ru/blog/kak- ... ayldberriz
Free promotion, although it sounds tempting, actually contains a lot of regular work, for which you will need to allocate your time or delegate this work to contractors for a fee.
Paid promotion (Internal advertising on Wildberries)
Paid promotion on Wildberries is internal advertising on the platform itself.
The seller needs to pay Wildberries so that the platform shows his product cards to visitors more often than others. Unlike free promotion, this method takes less time, but leads to additional financial costs.
Paid promotion opportunities within the site:
Advertising products in the catalog
Your products will be displayed in the general catalog of a certain section.
For example, we open the section "Jewelry", subsection "Rings". Advertising cards should be placed in the top positions above the regular products.
111
Advertising products in Wildberries communities on social networks
The exact cost of placement is unknown and is discussed individually.
Banners
This is advertising in the sections: "Promotions", main pages of categories, drop-down menu. Banner advertising is the most expensive.
111
E-mail newsletter
This type of advertising is suitable for promoting a specific product, but not for promoting a store.
Special projects
Suitable for clothing sellers. From time to time, Wildberries prepares special events during which models are dressed in clothes of your brand.
It is important to understand that Wildberries in this case guarantees that your card will be seen. But whether it will interest the user depends on how you present the product. There is a chance that if the card is poorly filled, a person who clicks on the ad will buy the product from a competitor because he finds it better quality and more profitable (other offers are shown in the card just below the description of your product).
111
It's like inviting a customer to a small store located in a large shopping center. The person will want to visit other stores, look at all the options and make the most profitable purchase.
Methods of promotion outside marketplaces
You have the opportunity to launch advertising from other sources. For this you can use:
Targeted advertising,
Contextual advertising.
First of all, you need to decide where the advertising will lead:
To the product card or store on Wildberries
On social networks
To your own website
If you are running third-party advertising on a Wildberries card
The nuances remain the same as when promoting within the marketplace. You pay for the advertising, and a person can buy a product from your competitor, whose offers are shown in your card in the “Similar products” section.
111
What are the advantages of this method of promotion? By placing ads on all platforms, you simultaneously attract attention to the marketplace and attract a new audience to it. In gratitude for this, Wildberries will show your advertising banner for free to the person who switched from advertising for a month.
If you are running third-party advertising on social networks
If you only use social networks to sell your product, then you should think about it, because in order to buy your product, the client must:
Contact the seller via private messages;
Transfer money to the seller's personal card and wait for the goods for a long time, which raises doubts: what if it doesn't fit or is defective?
For a person, this is a risk and a psychological barrier; for you, this is an uncomfortable correspondence.
In this case, it is better to use the following combinations:
1. Social networks + website
A potential buyer trusts a website more than a personal money transfer via messages on social networks.
The rationale is simple: if you have online payment enabled, you are registered as a legal entity and you have an official company account. All this indicates that you must comply with the consumer protection law. Regular correspondence does not guarantee anything.
If you want to increase sales and are ready to take on the logistics issue, this option is right for you. And if you don't want to deal with logistics and order processing, you can test the Wildberries connection.
111
2. Social networks + Wildberries
The combination of social networks + a link to Wildberries allows you to solve the above-mentioned disadvantages: communication via correspondence and transfer to the seller's personal card. For the Wildberries buyer, there are obvious advantages - the ability to try on and return, payment after delivery.
You can set up targeted advertising on your social networks and from there drive traffic to Wildberries, thereby increasing sales.
But this method also has a drawback. Unlike the link to the site, you will not have contact information about the customer, and you will not be able to work with repeat sales.
If you are running third party advertising on your site
You can advertise on your own website - an online clothing store.
What are the advantages of this option:
Any external advertising. Having your own online clothing store, you can launch any external advertising on it:
- Targeted advertising in social networks;
- Contextual advertising;
- SEO promotion.
The client does not see competitors' offers. The second advantage: the client does not see competitors' offers on your site, so there is a lower probability that they will buy from someone else.
Own customer base. The third advantage: investor database you form your own customer base for further work with them (promotions, repeat purchases, etc.).
In this case, you will need to create a website with the main sections that are necessary for it to inspire confidence in customers and be convenient for making a purchase.
We have developed a special offer for online clothing stores with the necessary sections and attractive design from 19,600 rubles. You can see more details at the link
https://xn--l1adbbf.synapse-studio.ru/w ... n-dlya-ode…
111
The main disadvantage of using this method of promotion: the client cannot try on the order before paying. Some clients may be confused by this.
The problem can be solved by using the combination “online clothing store + Wildberries”.
You can sell the product through an online store, but indicate that “For your convenience, payment, delivery and fitting are carried out through Wildberries logistics” and offer the client to go to the product page on the site.
This way, you will be able to close the logistics issue for yourself and not waste time on organizing delivery. And the client who receives your order will understand that you can be trusted. This will increase the likelihood that he will make future purchases on your website.
There is still a risk that the buyer will buy a competitor's product, but it is significantly lower than when using internal advertising. Anyone who clicks on the ad is very likely to buy the product from you - the visitor has already seen photos of the product and a price that suits him.
Find out more about the service
Sooner or later, all clothing store owners face a choice: sell on marketplaces or develop their own sales channels - websites and social networks?
When deciding to work with a marketplace, entrepreneurs most often want to first solve the issue of promotion and customer acquisition. Therefore, in this article we will consider in detail everything related to advertising.
There are 2 options for promotion:
Inside the marketplace
Advertising outside the marketplace
Methods of promotion within the marketplace
As with all other marketplaces, promotion on the Wildberries platform can be paid or free.
Free promotion
The main free promotion tool on Wildberries is
Internal optimization (work on account quality)
The time when you could simply post a product on Wildberries and start selling is long gone. Now entrepreneurs need to work on the reputation of their store and improve the card of each product. Unlike paid promotion, the seller in this case invests not money, but time.
Methods for improving the quality of an account:
Participation in promotions . The marketplace constantly holds promotions and invites sellers to participate in them. Participation in promotions will help make the first sales and collect reviews. Even if it is not entirely profitable for you, you cannot refuse offers, otherwise the rating of the cards will decrease.
Rating and reputation of the store. The more good reviews and ratings you have as a seller, the higher your cards are in the TOP on WildBerries;
Working with the card.
The position of the product card is affected by:
- The colorfulness and brightness of the image;
- Description using keywords;
- Sale of a quality product that encourages buyers to leave positive reviews;
- Traffic and the number of interested users (not necessarily buying, but browsing);
- Working with redemption;
- Quality feedback (you need to communicate with buyers, track the location of the product so that they are happy).
You can read more about these parameters in our article
https://www.synapse-studio.ru/blog/kak- ... ayldberriz
Free promotion, although it sounds tempting, actually contains a lot of regular work, for which you will need to allocate your time or delegate this work to contractors for a fee.
Paid promotion (Internal advertising on Wildberries)
Paid promotion on Wildberries is internal advertising on the platform itself.
The seller needs to pay Wildberries so that the platform shows his product cards to visitors more often than others. Unlike free promotion, this method takes less time, but leads to additional financial costs.
Paid promotion opportunities within the site:
Advertising products in the catalog
Your products will be displayed in the general catalog of a certain section.
For example, we open the section "Jewelry", subsection "Rings". Advertising cards should be placed in the top positions above the regular products.
111
Advertising products in Wildberries communities on social networks
The exact cost of placement is unknown and is discussed individually.
Banners
This is advertising in the sections: "Promotions", main pages of categories, drop-down menu. Banner advertising is the most expensive.
111
E-mail newsletter
This type of advertising is suitable for promoting a specific product, but not for promoting a store.
Special projects
Suitable for clothing sellers. From time to time, Wildberries prepares special events during which models are dressed in clothes of your brand.
It is important to understand that Wildberries in this case guarantees that your card will be seen. But whether it will interest the user depends on how you present the product. There is a chance that if the card is poorly filled, a person who clicks on the ad will buy the product from a competitor because he finds it better quality and more profitable (other offers are shown in the card just below the description of your product).
111
It's like inviting a customer to a small store located in a large shopping center. The person will want to visit other stores, look at all the options and make the most profitable purchase.
Methods of promotion outside marketplaces
You have the opportunity to launch advertising from other sources. For this you can use:
Targeted advertising,
Contextual advertising.
First of all, you need to decide where the advertising will lead:
To the product card or store on Wildberries
On social networks
To your own website
If you are running third-party advertising on a Wildberries card
The nuances remain the same as when promoting within the marketplace. You pay for the advertising, and a person can buy a product from your competitor, whose offers are shown in your card in the “Similar products” section.
111
What are the advantages of this method of promotion? By placing ads on all platforms, you simultaneously attract attention to the marketplace and attract a new audience to it. In gratitude for this, Wildberries will show your advertising banner for free to the person who switched from advertising for a month.
If you are running third-party advertising on social networks
If you only use social networks to sell your product, then you should think about it, because in order to buy your product, the client must:
Contact the seller via private messages; Transfer money to the seller's personal card and wait for the goods for a long time, which raises doubts: what if it doesn't fit or is defective?For a person, this is a risk and a psychological barrier; for you, this is an uncomfortable correspondence.
In this case, it is better to use the following combinations:
1. Social networks + website
A potential buyer trusts a website more than a personal money transfer via messages on social networks.
The rationale is simple: if you have online payment enabled, you are registered as a legal entity and you have an official company account. All this indicates that you must comply with the consumer protection law. Regular correspondence does not guarantee anything.
If you want to increase sales and are ready to take on the logistics issue, this option is right for you. And if you don't want to deal with logistics and order processing, you can test the Wildberries connection.
111
2. Social networks + Wildberries
The combination of social networks + a link to Wildberries allows you to solve the above-mentioned disadvantages: communication via correspondence and transfer to the seller's personal card. For the Wildberries buyer, there are obvious advantages - the ability to try on and return, payment after delivery.
You can set up targeted advertising on your social networks and from there drive traffic to Wildberries, thereby increasing sales.
But this method also has a drawback. Unlike the link to the site, you will not have contact information about the customer, and you will not be able to work with repeat sales.
If you are running third party advertising on your site
You can advertise on your own website - an online clothing store.
What are the advantages of this option:
Any external advertising. Having your own online clothing store, you can launch any external advertising on it:
- Targeted advertising in social networks;
- Contextual advertising;
- SEO promotion.
The client does not see competitors' offers. The second advantage: the client does not see competitors' offers on your site, so there is a lower probability that they will buy from someone else.
Own customer base. The third advantage: investor database you form your own customer base for further work with them (promotions, repeat purchases, etc.).
In this case, you will need to create a website with the main sections that are necessary for it to inspire confidence in customers and be convenient for making a purchase.
We have developed a special offer for online clothing stores with the necessary sections and attractive design from 19,600 rubles. You can see more details at the link
https://xn--l1adbbf.synapse-studio.ru/w ... n-dlya-ode…
111
The main disadvantage of using this method of promotion: the client cannot try on the order before paying. Some clients may be confused by this.
The problem can be solved by using the combination “online clothing store + Wildberries”.
You can sell the product through an online store, but indicate that “For your convenience, payment, delivery and fitting are carried out through Wildberries logistics” and offer the client to go to the product page on the site.
This way, you will be able to close the logistics issue for yourself and not waste time on organizing delivery. And the client who receives your order will understand that you can be trusted. This will increase the likelihood that he will make future purchases on your website.
There is still a risk that the buyer will buy a competitor's product, but it is significantly lower than when using internal advertising. Anyone who clicks on the ad is very likely to buy the product from you - the visitor has already seen photos of the product and a price that suits him.