Why SEO text analysis is needed and how to conduct it

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SEO text analysis allows you to evaluate its compliance with search engine requirements and determine how useful it is for successful website promotion. In this article, we explain why SEO text analysis is required and how it is carried out.

Why do you need SEO text analysis?
Attracting search traffic
High-quality SEO analysis helps improve the vk database position of the site and individual pages in Yandex search results, and also prevents content from falling under various filters. This increases the likelihood that users will more often access your site in search results, which will lead to increased traffic.

Help for users
It is necessary to attract traffic and make sure that users stay on the site. Therefore, it is important to answer users' questions, making the text useful, and not just optimize the pages for specific search queries included in the text.



How SEO text analysis is carried out
Let's look at the parameters related to SEO optimization.

Uniqueness. When creating content, it is important that it is unique, as search engines evaluate this first and foremost during SEO analysis. Copying text from other resources with the addition of keywords is not allowed. Various services are used to check the originality of content, for example, Text.ru, Content Watch and eTXT.ru. A low percentage of uniqueness indicates that part of the text was copied, which may ultimately lead to poor positioning of the site in search results or blocking of content by filters. Yes, SEO text does not have to be completely unique, usually an originality level of 80% to 90% is required. In the case of complex content, such as technical content, achieving 100% uniqueness may be almost impossible without losing important terms. A certain number of matches with other sites is considered the norm, but it is advisable not to exceed 5-10%. The optimal match level is from 2 % to 3%.



Water content. This is an indicator that reflects the number of words in the text that do not carry a semantic load, which it is desirable to remove. A high percentage of water content indicates that the text contains many unnecessary words and may be difficult to understand. The user will most likely not want to read such material. But a small amount of "water" is still necessary for the text to sound natural. Prepositions and pronouns also belong to this category. The norm for the percentage of water content differs in each service. You can check the presence of water in the text using Text.ru and INtexty .

Spamming. Unwanted repetition of the same words in the text is called spam. The more repetitions, the more spammed the text. Spam often occurs due to overuse of keywords in the text. However, SEO optimization involves not only the introduction of search queries into the text, but also their use in an acceptable amount.

There are two types of texts: texts for search engines and texts for people. Texts written specifically for robots are usually not liked by either readers or search engines. It is important to remember that the text should attract traffic to the site and be useful for users.

It is desirable that the percentage of spam in the text does not exceed 60%, but the optimal value may vary depending on the service. For example, on the Text.ru platform, the recommended level should not exceed 55-60% for all words in the text. To reduce spam in the text, it is advisable to use synonyms and avoid repeating what has already been said.

Semantic core. Compiling a semantic core for effective website promotion is not an easy task. The core is a set of keywords and phrases for which the website page is optimized. Key queries should be included not only in the page text, but also in meta tags and image attributes. This helps not to overload it with information. To compile a semantic core, you can use tools such as Wordstat and SpyWords.



Conclusion
For successful website promotion, it is important to have analytical tools. It is necessary to regularly evaluate traffic indicators and behavioral indicators. The main goal of SEO text analysis is to identify problematic issues, develop a strategy and conduct optimization to improve the site's position in search results.