The air-conditioning mass is approaching! Newsletter’s strongest assist and warmth business opportunity

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As the "cold air mass" approaches in winter, Taiwan is about to enter a low temperature phase. According to forecasts by meteorological experts, the temperature in some areas will drop to around 10 degrees in the next few days. In particular, northern Taiwan will become even colder at night. The plains will also see the first wave of cold air this year that meets the definition of "mainland cold air mass". ( News source: United Daily News )

Cover image of Air Conditioner

In such a climate, consumer demand for warm-keeping products is bound to increase significantly, creating a wave of opportunities for merchants to compete in "cold-resistant and warm-keeping" products. In marketing strategies, text messaging has become the preferred promotional tool for most businesses due to its real-time, intuitive and efficient characteristics.




Analysis of air conditioning business opportunities: What do consumers need most?

With the cold wave coming, consumers’ shopping needs are mainly concentrated on the following categories of goods:

→ Winter home appliances: Demand for constant-temperature electric blankets, electric heaters, heaters and other products has soared.

→ Warm clothing and bedding: Winter supplies turkey whatsapp phone number such as heating clothes, blankets, and down quilts are hot-selling.

→ Warming foods: Foods that add a sense of warmth, such as healthy pot dishes and warm drinks (such as ginger tea and sesame oil soup), are also popular.



Considerations for merchants to choose SMS marketing

Quick delivery to consumers: Weather changes are always sudden. In order to cope with this situation, promotional information can be delivered to consumers instantly through text messages to seize peak demand periods.
High read rate: According to data , the read rate of text messages is as high as 98%, and 95% of text messages are read within 3 minutes. Therefore, information can be quickly delivered and attract consumers' attention.
Precise push: Merchants can push customized messages based on members’ past consumption records. For example, recommend the warm products the user last viewed or the latest hot-selling winter products.