Get your audience to save your content and follow you on Pinterest by including a CTA . Keep in mind that on this social network, users tend to save a lot of content, but only if it is of interest to them, so getting your audience to save your Pin will be a great step. In addition, getting them to follow you and save your posts will boost your reach on the platform .
Your brand must be the center of attention
Find a way to incorporate your brand into your Pin without making it seem forced or too obvious . Doing so tastefully will help give you credibility and help people better understand the essence of your brand.
You don't necessarily have to integrate your brand's GCI (graphic corporate identity), you can choose to show equally recognizable or iconic elements . For example, if your product is different in itself, let it denmark number data be the protagonist. You can also show the product with its packaging, so that it is more recognizable. But remember, it is better to go for one of these options than to include them all in your Pin, since that will make it look too busy.
Saigu Cosmetics pin in which the brand is evident thanks to the packaging of the product shown, being the protagonist but integrated
Likewise, if you decide to include your ICG, do so in a subtle way . However, Pinterest recommends avoiding placing it in the bottom right corner of the creative, as when opening the image the “more like this” button that appears by default could cover it up.
Remember that your content (its aesthetics, tone, message, composition, theme, etc.) should be aligned with your brand . Avoid using abstract or lifestyle images that do not represent your essence and values.