Do you see many differences between the European and American markets?

[ayeshshiddika11]

6.

There are no major differences, but it should be noted that the United States often cannot be understood as a single market. For example, on the West Coast, companies buy more technology (influenced by all the innovation created in Silicon Valley), while on the East Coast, territory of large cities like New York, businesses focus more on offering solutions and services through agencies.

So there are different ways of approaching business. In Europe, for example, it is common to work with marketing agencies and it is a trend that we are increasingly consolidating in the United States.

7. What is Selligent's proposition? Why do you think customers choose to trust your company over others offering similar services?

Because we are unique! (laughs). Currently, you can find two types of platforms on the market, the ones I call ESP+ that focus on email marketing solutions and the big companies like new zealand phone data Oracle, Adobe or SalesForce that offer many different services but are not fully integrated. And then there is Selligent. Our credo is to do things differently, to think about our customers first.

With demanding consumers, especially the younger generations, brands need to adapt and be able to interact with their audiences. There is only one way to succeed: create a platform that integrates data and execution. And there are many companies that talk about it, but few that do it. The reality is that when we talk to our partners, who have tried other platforms, we realize how different our way of integrating all the information is.

It is not effective to work with data through "foreign" technologies; you need the platform you have to evolve with them, and that is where Selligent's differentiation lies: in solid integration and its ability to create omnichannel campaigns in real time.